Email can be a great way to advertise your business, but people rarely take email marketing as far as it can go. For the most part, people use email in the same way they use direct mail for marketing: text ads with some images of the products. That’s all well and good, but why do something so simple when there’s potential to do so much more?
Using Video in your Email Campaign
Online videos represent the future of content marketing, so it stands to reason that a short but engaging one-minute video would be perfect for your email campaign. High-quality videos can be embedded into an email at the click of a mouse, and studies show that they can increase click-through rates by 96 percent. That’s an impressive figure, and all it took was to include a minute-long video as part of an email marketing campaign.
Creating Videos for Your Business
Whether it’s posted on your business’s website or embedded in an email, an engaging video can do wonders for your small business. All you need is a reliable company that can create these videos, and that’s where we come in.
We specialize in creating short and engaging videos for practically any business, and we would love to help you with your next content marketing campaign. Contact us today for more information.