Video content marketing may be the wave of the future, but it’s not enough to simply film a minute of footage about your business. An effective content marketing video may be short, but content is still king.
Any video you use to promote your business should be only a minute long or shorter, but it also needs to be engaging and entertaining. Here are a few tips that will help you come up with the perfect content marketing video.
Know Your Audience
The first step in creating a good content marketing video is to know who your target audience is. Since you’re doing this for your business, your target audience will obviously be your own clientele. You should know at least a little bit about your customers, but it never hurts to do some research. Find out how old they are, what hobbies they enjoy and why they would need your product or service.
Short, crisp, less than a minute videos are not that hard to create, offer relevant information to your customers and at the same time are able to pique their curiosity enough to convert them into potential sales.
If you are a solopreneur looking to engage their customers through short videos, get in touch with Gloopt today!