Short Vs Long Videos – The Secret To Driving User Engagement

Online video is said to be the future of content marketing, but what does that really mean? It’s easy to assume that a business can gain people’s attention just by posting what amounts to a television commercial or a introductory video on YouTube, but it’s not that simple. People usually decide in seconds whether or not they will sit through an entire video, and if it’s too long or doesn’t engage them immediately they will just click the “back” button on their browser.

Keep Your Videos Short

One of the keys to video marketing is keeping your videos short, often less than a minute long. Short videos are much easier for the average Internet user to digest, especially when they come across them on social media or in an email marketing campaign. A short video can still tell a lot about you and your business, and you will have a better chance of having it seen than if you were to make a five-minute advertisement.

Creating Short Videos for Your Business

Creating the right video for your business can be difficult, but we are here to help. Our company specializes in making short videos for businesses of all kinds, and we will be glad to produce an engaging online video that will increase your business’s visibility. For more information on the services we offer, contact us today.

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