If recent studies are to be believed, online video represents the future of content marketing. One study by Cisco claims that online video will account for about 69 percent of all consumer Internet traffic by 2017, and YouTube is second only to Facebook in the number of unique visitors it gets every day.
Video marketing is clearly here to stay, but what is it that makes a short video arguably more effective than a blog post or a text ad? There are a few reasons, but the biggest is that short videos that are less than a minute long are easy for anybody to digest. A good marketing video can grab a customer’s attention in seconds, and sometimes that’s all you need to engage your potential clients and get them interested in your products and services.
You can also post a video anywhere on the Internet, from your company’s own website to YouTube to Facebook. If it’s engaging enough, it could even go viral and be seen by millions of people across multiple channels. That kind of advertising is the goal of any business owner.
Creating Videos for Your Business
If you would like to know more about how short online videos can help you engage your customers, contact us today. We specialize in video content marketing, and we can work with you to create the perfect video for your business.