There’s no way to know what online videos are going to go viral. The videos that are viewed by millions of people all over the world usually gain popularity by accident, but there are still ways to grab people’s attention with a 60-second video advertising your business, the most effective of which is to use these short clips to tell a story.
The best television and radio commercials have a definite narrative, and online ads are no exception. The biggest difference between an online video and a TV commercial is that people have the freedom to click away from an online video at any time. This means that producing a good online video is about grabbing the viewer’s attention in the first several seconds and using the remaining time to tell a compelling story about your brand. This can be about how your business got started, or it can be about a common problem that your services can solve. In any case, it should end with a call to action that directs the viewer to a website or phone number where they can learn more.
Creating Short Videos for Your Business
Naturally, the best way to create engaging videos for your business is to leave the job in the hands of professionals. Our company specializes in creating high-quality videos for virtually any business, and we will be glad to help tell the story of your brand. Contact us today for more information.