Online video is being touted as the future of content marketing, with some predicting that it will account for nearly 70 percent of consumer Internet traffic by 2017. Naturally, businesses large and small have taken note of this trend to create their own video marketing strategies. There are plenty of benefits to this; the right videos can go viral and be seen by millions of people all over the world. That kind of advertising is insanely valuable, and it’s time that your business gets in on it.
Of course, creating a video that goes viral is easier said than done. It happens by accident more often than not. Still, you can create engaging short videos that perfectly illustrate what your business is all about while attracting the attention of countless new clients.
The key to effective video marketing is to view it as an extension of your existing marketing strategy. Videos are about showing instead of telling, so a good marketing video will be able to show off what your business has to offer. It should be short, engaging, funny and just compelling enough to get people interested in your business. It should also be shared across multiple platforms such as YouTube, Facebook, Twitter and through your email campaign. You have the opportunity to reach millions of people through a short, easily-digestible and fun video, so take full advantage of it.
Getting Help from the Professionals
Getting a successful video marketing campaign off the ground is difficult, so don’t be afraid to ask for professional help. Our company specializes in creating short but engaging videos for businesses of all kinds, and we will be happy to help you create the perfect video for your business. Contact us today for more information.