YouTube has become the second largest search engine after Google. Which indicates a rising trend in the consumer appetite for videos for consuming information.
Loosely translated, it means if people cannot search for your videos on YouTube, they are going to turn to your competition for their information.
Just like its parent company Google, in order to promote your videos on YouTube you need to consider a few ranking factors and include them in your video marketing strategy.
Search algorithm on YouTube works pretty much the same way as Google. It looks for keywords relevant to the user search queries. YouTube cannot read the contents of your video but can definitely read the keywords you have included to tag your video. If you have not included the relevant keywords in title tags, descriptions, category, links etc, your customers won’t be able to find you. So make sure you use as many keywords as you can to describe the contents of your video.
2. Strong Titles.
Not only should your title be catchy enough to attract eyeballs, but it should also be relevant to the contents of the video. At the same time, it should have the right keywords too. Sounds difficult? Not a tall order, if you want your videos to work for you!
3. Avoid Stuffing Keywords.
Just because YouTube is not Google, doesn’t mean you can get away with stuffing keywords into your video description. You description should detail the contents of your video and should flow with the title of your video too. Also, it is a good place for you to link back to your website so do add a link to your website here.
If you follow these few tips and tricks, YouTube is sure going to love your video marketing strategy. And so will your customers.
Get in touch with Gloopt today to know how you can get started with online video marketing for your business.