Using social media to share your videos with your target audience is a great way to grab as many eyeballs as possible. We have previously discussed how your video content marketing can get a boost from various social media channels like Facebook, Twitter, Google+ etc.
Different social media channels attract different segments of customers. That means that you need to change the way you approach your target audience for all of these social media channels.
Another one in the list is LinkedIn.
LinkedIn is the most professional of all the social media channels especially for B2B marketing.
Since the interaction here is mostly professional in nature, chances are you can greatly influence the buying decisions by interacting with right people in a right way. Businesses are more likely to meet vendors, influencers and buyers here than all of the other social media channels.
To market your videos to the decisions makers on LinkedIn, you need to “sell” yourself to your target audience.
And the first thing to understand here is that your vendors do not want to recruit you, but they want to do business. So your LinkedIn profile need to present your brand story to them.
Short, interactive, explainer videos can help your professional network understand better what you do and how you do it.
By combining such short videos with content that supports these videos, you can engage your audience further. Creating communities, starting discussions and conversations around your video can further help you generate leads through your professional network.
Get in touch with Gloopt today to know how you can get started with online video marketing for your business and engage your audience via LinkedIn