Simply creating a video and then hoping that your customers will find you is not enough for your video marketing strategy.
Just like you do everything to promote the content on your website, blogs and other forms of written content, you need to promote your videos vigorously to get it to the right audience and people who matter to you and your business.
1. The first thing to ensure is that you optimize your videos for search engines. Search Engine Optimization or SEO is required not just for promoting websites on the search engines. You also need to make sure that search engines and users can find your videos.
2. You can use various search queries suggestions from Google and YouTube to find out relevant keywords and keyphrases that your users are using to find you.
Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged.
3. Use social media to spread the word about your videos. Create attractive snippets for Facebook, Google+ and Twitter to get your customers to watch your videos. If you are trying to target professionals through your videos, use LinkedIn to reach out a bigger base of professionals in your industry.
4. Ensure that you use social media share on your video landing page so that it is easy for your visitors to share your videos with their social media network.
If you are a solopreneur looking to engage their customers through short videos, get in touch with Gloopt today!