In this series of short blog posts, I am discussing a few do’s and don’ts of video content marketing.
4. Don’t use a tried and tested formula always to tell your brand story. Do experiment a little.
Most of the marketers make the mistake of sticking with the safe and secure methods of creating their videos. The end result is that videos might be mildly successful with their customers initially but since they are repetitive in nature, their customers are eventually going to get tired of them and move on to more interesting videos.
Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged
Such videos look uninspired and repetitive and lose their charm soon. Such videos fail to engage the customers as opposed to some videos that instantly grab their customers reactions.
The best way to take here is to experiment a little. Twist and tweak the script a little. Let the story unfold slowly.
Use the data from the video analytics and the feedback and comments of your customers to find out what kind of videos they like and then create such videos.
If you are a solopreneur looking to engage their customers through short videos, get in touch with Gloopt today!