“Kitkat and coffee break, that’s an advertising statement. It works because when we have coffee break, which many of us do if we see the ad we might think of Kitkat. Tie your product to your idea of familiar habit, so reminds people when I do it.”
Kare shared about how to make sticky messages.
Emmy-Winner | TEDx | Connective Behavior | Speaker | Columnist | Author | Strategist at TEDx Marin | @KareAnderson