Video messaging is becoming more and more dominant. But how do you create messaging that is memorable?
No matter what media your message is in, people are looking for messages that are focused, well-executed, and notable. Should a message have these three things, people will use the message you provide them and take action.
From one of our Gloopt users Kare Anderson, we can follow the A.I.R. formula to create a memorable video.
A – Actionable
Give people a specific and concrete steps they can take, nudge them to take action.
I – Interestingness
Capture attention with an exciting, new, or even outrageous message. People are curious about the things they do not know, so share your message! If your message is interesting enough, people will hear it out even if they didn’t have the intention to listen to it in the first place.
R – Relevance
Make your message relevant to your audience. One way you can do this is by making it more specific to the people you are trying to attract.
This may seem like a lot of information to pack into a one-minute video. However, it can easily be done. With Gloopt!