Enticing Openings #2: Story

“Now, it’s nothing particularly remarkable in me suggesting that you open your book with a story that should probably read so many great books actually do that, its a much more compelling way of drawing in your reader but stories and stories and then a use of stories in a particular way.”

Liz shared about what you can learn from Blue Ocean Strategy about using stories in a way that is compelling and relevant.

Dr. Liz Alexander
Principal

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