Having the right foundation is key for your explainer video. That involves having a well-written and engaging script. In order to have a persuasive script, you need to prepare by knowing your audience, developing a clear and main message, and a push-pull call-to-action. Here’s how to do it in 7 steps.
- Keep a short script.
- Put your main message within the first half minute of your video. Your first 10-15 seconds are critical. The first one or two sentences are the hook. So watch what you say. Minimize slack in the beginning and make a dramatic entrance.
- Speak to audience directly. Use personal pronouns such as “you” and “your.” Focus on their interests and engage them with information they are seeking and want to know about.
- Use the right tone. Find the voice which is conversational, friendly, useful, and informative. Keep it light and use a mental picture of the type of customers you are speaking to and maintain a “dialogue” with your audience.
- Tell a story. Your explainer video should present a problem or conflict, bring a solution to the table, and explain how it works. Then, a guide to a call-to-action as in “here’s how” demonstration for what the consumer should do next.
- Use humor appropriately. Funniness and fun are effective story-telling techniques. But be sure to use it wisely.
- Pace yourself. Speak carefully and slowly, between 125-150 words per minute.