How to create videos that will stand out in the crowd

The Internet is flooded with millions of videos nowadays, yet videos are crucial to an online marketing plan. So once you create a video, how do you make it stand out in the sea of videos?

Here are 3 tips that will make your video stand out:

1. Tell a Story

Everyone loves a good story. Tell a story with your video and make sure it includes an introduction, climax, and resolution.

A story has the ability to connect with viewers on an emotional level, enabling them to create an emotional connection to you and your product/service by association. Once you make this connection with your viewer, they are more likely to come back and watch future videos and even buy your products or services.

2. Content

Whether you are creating an instructional video, selling a product, or sharing information, providing the right content is key. It is not only the right content you must provide, but also engaging content.

Video is an easy and entertaining way to provide viewers with informative content. The more unique your content is, it is most likely you will get more views on your video.

3. Promotion

You can create a great video, but it does not mean much if no one sees the video. Promote your video to the right people, not simply a mass blast to the Internet.

If you create a video about the new upcoming marketing practices of 2015, it might be best to target the marketing professionals and CMOs.
Similarly, if you create a video about child care, target the popular mommy blog community.

Check out a Gloopt from Lori Ruff about where to post on social media.

One Minute Video from Lori Ruff
One Minute Video from Lori Ruff







After you post, use the right tools to track how effective your video is, such as Google Analytics and Optimizely.

Let us know if you have any tips that have worked for you!

Test the platform for yourself.

Download Gloopt here!
Download Gloopt here!

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