When you use a video to give information about your business, keep in mind that it is all about customer service handed out from you to them, without them asking you.
Research Helps Focus Your Videos
You should probably do some research or surveys to seek out what customers need. Remember, self-service is important in online customer service. This can result from providing frequently asked question to address the most common questions. A how-to video section or whole video in a series can effectively answer customer questions.
Include Your Contact Information
Provide quick and convenient access to contact information: phone, email, or chat are some of the ways you can support the customer. This could be included in your call to action.
Ask For Feedback
Engage the customer by soliciting feedback. Continuous improvement helps your product and business and a link to a short survey with yes/no questions can give you great information and market research as well as make your customer feel they are listened to and cared for.
It All Falls Under Customer Service
Develop a customer service based business. Show and demonstrate this quality to customers with the first impressions you give on your video. You might want to ask insightful questions that address the customers’ need. Give your responses that are qualified by your expertise or professional knowledge. Explain how your service or product can fill their needs.