Your brand’s image and market reputation are the two things which will differentiate you and set you apart from your competition. Remember, your brand should be unique, different, and special which your competitors can’t replicate completely.
The Perception of Your Viewers
Always keep in mind, that branding deals with the perception of you by your audience or target market. You want to be regarded as an expert, and this is to position yourself through the way you communicate.
Talk to Your Audience as if They are Sitting Next to You
How you “converse” with the audience in your talk or speech during the video is going to make a huge difference and impact on how the audience perceives you. You can do a “how-to” video, but the talk, the script should demonstrate knowledge in a manner that is easy to understand for the viewer.
Keep Your Message Simple
Remember, you should communicate your knowledge and experience, but keep it comprehensible and understandable for the viewer. The viewer should come away from the video believing you have the knowledge and know-how but also getting information the right way. This will establish your credibility in a huge, critical, and influential way.
Be yourself, be passionate about what you’re doing, and demonstrate your belief in what your worth is to them. If you are able to convey and communicate these qualities in a convincing manner through the words you choose, your expression, and ability to speak, then, you are able to establish credibility, trust, and probably engagement. These are aspects to creating your reputation and branding as an expert.