Using your video to sell or your business or pitch your product is not just about posting a “good” video on YouTube. There are more steps that are needed than just a video and a post on YouTube. Rather, more than just the making, it is the marketing that really counts.
Think of it this way, creating the video is just half the job. You have your ad, your video that displays the information about your product. Now what do you do with the video? Social media is just an outlet. And there are many channels to use with deliberate strategy.
Where to Post Your Video
YouTube is no longer the only or main source of showcasing your video. Other techniques are embedding your video into Facebook which can be highly effective and drive other customers to seek further info about your business. This is called “video content marketing.”
Coordinating Your Content
To do video content marketing successfully and strategically, you should produce lots of diverse videos in a series. Diversity doesn’t mean that the content is not cohesive nor have a theme.
Try creating a relationship between the two platforms, your website and your videos. Do this with complementary or the same SEOs on your platforms. Repeat the language, the talk, and the words in both your website and videos. Make sure the channels are interlinked this way. Embed your video content into your website.