Video is effective marketing. 70 percent is displayed in search results online. In order to develop your video marketing campaign, you need the preparation phase. You need to layout the tasks involved in building your strategy. You will need to get the big picture on how to get a response from your viewers and help them convert and transform into satisfied customers.
The Basis Steps
- Your Purpose. Define what and why you are creating the videos. What is your message? Why are you sending out this message. This will help create a very specific and targeted video with simpler messages. Your videos will be shorter and easier to digest.
- Build brand awareness
- To generate leads
- Demo a new product or service
- Educate a market
- Your Targeted Message. With more crafted and targeted message, you’re going to see more responses as the content will resonate with more appeal with your audiences who want and need your product or service.
- Cost-effective Video. Your specific and targeted video will be easier to produce and so, save costs compared to a catch-all video.
Your Target Audience, the Perfect Customer
After you’ve defined your purpose, you need to do discover who your audience is and who you are targeting. A good way to come up with this answer is to ask the question, “who would I have a conversation with?” This “dialogue” is not just someone you imagine, but industry and trade specific. Keep in mind who your ideal customer is and how you would talk to them. This sets the tone for your engaging and appealing video content and message.