You can shoot videos with testimonials by customers. This can encourage sharing by your customers on your products. By facilitating discussion, you can promote your product through talk and word-of-mouth of how your customers fully utilized your product to “solve” some of their problems.
Use Video to Generate a Community
Encourage talk, conversation, communication, and interaction. Social media should be used to encourage public notices and promotions. If you have something special to offer, a sale, a promotion, or an introductory offer, showcase it. Let the people talk about it and share with their social circles.
Give Good Information
Do your homework and do some research on the market, your competition, and your product. Why is your product better or different? How does it perform compared to your competitors. If your product is good, you will be confident on how it does compared to the rest. Don’t be shy, brag, boast, and promote your product or service. Give complete and well-rounded description, details, and explanations. Don’t be afraid to give some technical information since this will showcase you as the expert.
Provide Further Information
Do more, give more, tell more. Don’t hesitate to talk and talk about your business, your product, your service, and keep telling your story in many ways. If you have a valid solution to the consistent problems your customers are having, don’t be afraid of relating your “cure.” Keep on informing them and this will generate genuine interest and real conversions.