3 Questions To Ask Before You Begin With Your Video Marketing Strategy!

Even though marketers have recognized online videos as the next marketing tool to help their clients with their branding exercises, most of them are yet to find the right strategy that works.

Simply creating and producing videos and them publishing them online is not enough to attract customers. And that definitely does not give you any returns on your investments either.

For successful video marketing strategy there are a number of parameters that you need to take care of.

 Before You Begin With Your Video Marketing Strategy!
Before You Begin With Your Video Marketing Strategy

1. Who is Your Target Audience?
Before you create any videos you need to be sure of your intended target audience for whom you are creating that video in the first place.

2. What is the Purpose of the Videos Created?
Whether these videos are intended to collect X number of leads, or to capture the attention of X% of your intended audience, or drive sales, you need to be clear on the purpose of the video and the content that you are creating.

3. How To Measure the Performance of The Videos Created?
Until and unless you are in entertainment business, number of views for your video is definitely not an indicator of the success of your video. Some of the parameters that you need to take into consideration are the attention span and the drop off rates for your business, the CTR for different videos and the amount of leads converted.

With Gloopt, you can create short, condensed one-minute videos on any topic under the sun!

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

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Creating an Effective Video Marketing Campaign

Over the last few years, the rules have changed for marketing. Promoting a product or service across all media is not enough and marketers are more than aware of the fact.

Creating an Effective Video Marketing Campaign
Creating an Effective Video Marketing Campaign

Parameters like customer engagement, customer satisfaction and customer support are lot more important than ever and marketers all over are looking for different ways to engage customers long enough to convert leads into potential sales.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

Marketers have turned to videos to satisfy the ever-growing demand from tech savvy customers for relevant and useful information but have yet to master the art.

For solopreneurs, who are used to doing everything on their own, marketing videos is another uphill task that can be made simpler with these following tips.

Building a library of these kinds of short videos is a great way to distribute relevant information to your customers while also engaging them efficiently and long enough to turn them into potential leads that convert to sales.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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Online Video Marketing Tips for Solopreneurs! – Part 2

In my previous post, I explained how video marketing has become an important marketing tool that is liked by marketers, businesses and customers alike.

Online Video Marketing Tips for Solopreneurs
Online Video Marketing Tips for Solopreneurs

The reason for this universal popularity of videos as a marketing medium is that they are easy to use for delivering relevant and useful information to customers and can engage customers more effectively.

The following tips will help you decide whether your video marketing strategies are going in the right direction or not.

  1. The emphasis is not on the company. The focal point is customer and the videos created are about them, not you. So offer them useful, relevant information that will give them reasons to come back.
  2. Creating long videos is so 2010. The efforts should now be focused on delivering the right information to the right target audience in the shortest time possible. Videos with running time more than 2:30 minutes tend to bore people, so try to keep your videos shorter.
  3. Be honest, casual and do not market your products bluntly. People are smart. Especially those that are searching for content through videos and they will definitely reject outright marketing efforts you try to put up in your videos.

Get in touch with Gloopt today to find out how you can create an effective online video marketing campaign that attracts customers and converts as well!

 

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Online Video Marketing Tips for Solopreneurs!

“The next big thing in content marketing is video”
– Just about everyone (who considers themselves as an authority figure in content marketing)

And it’s not a thing to be taken likely. Online Video Marketing Tips for Solopreneurs!

Especially for solopreneurs who are looking for video marketing for maximum returns from their limited marketing budgets.

In the last few years, video marketing has shifted from promoting business, products and services online to a more complex interaction with customers.

Video marketing strategies are not dependent on creating professionally shot, expensive videos displaying the products and services anymore. Your customers are looking for a reason why they should choose you over the competition and creating videos that give them this reason is the entire purpose of Video Content Marketing!

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged

Even though we can stay that this marketing strategy is still in a nascent stage where marketers are still experimenting to find the right way to create content that resonates well with customers and converts, there are no doubts that you ignore video marketing at your own peril.

In my next post, I will discuss a few important tips that will help solopreneurs create effective online video marketing campaigns.

If you are a solopreneur looking to engage their customers through short videos, get in touch with Gloopt today!

 

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Tips for Solopreneurs to Market Their Business Using Videos!

Having a good product is not enough for companies to woo their customers. Businesses need to be on their toes constantly to identify the needs of their customers better and to respond to them.

Especially the solopreneurs running the entire show single-handedly.

If their customers are looking for a solution to a tricky problem with your products, they need to provide them answers, if they are looking for a how-to guide to use your products businesses need to be prepared with customer support brochures and guides.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

Even your customer support calls need to be pre-structured through a decision tree with very question pre-defined, every answer anticipated so as to drive your customers smoothly through the problem solving steps.

Tips for Solopreneurs to Market Their Business Using Videos!
Tips for Solopreneurs to Market Their Business Using Videos!

Solopreneurs need to be prepared all the time.

And they can do so by creating short, interactive videos for their customers that satisfy their every need.

Solopreneurs can create video brochures and demonstrations to explain their products and services to their customer.

They can also create short explainer videos to detail their business idea, history and even their values to satisfy the customers that they are dealing with a business that can truly help them.

Creating short testimonial videos is yet another way solopreneurs can assure their customers that they are making right choices by choosing them over their competitors.

Building a library of these kinds of short videos is a great way to distribute relevant information to your customers while also engaging them efficiently and long enough to turn them into potential leads that convert to sales.

Get in touch with Gloopt today to know how you can get started with videos for your business.

 

Contact Us Today!