Emmy-Winner | TEDx | Connective Behavior | Speaker | Columnist | Author | Strategist at TEDx Marin | @KareAnderson
Dr. Liz Alexander
How to use the self-awareness profiles at the end of every country chapter in our award-winning, best selling book, Access to Asia, helping you identify whether or you need cross cultural training before visiting any of the ten Asian countries.
Dr. Liz Alexander
A quick explanation of one of the unique features found in each of the 11 country chapters (U.S. plus 10 Asian countries) in our award-winning, best selling book, Access to Asia.
Dr. Liz Alexander
Use your video campaigns for engagement with the audience. This means to tell a story whether it’s about your company, your product or service offering, or simply to talk about the problems the users have and how you can address their needs. Talk about your customers. Talk about how you can improve their lives.
Engage Them with Entertainment and Impressions
Be relevant with users by targeting them based on location, geography, socio-economic demographics, etc. Be sure your video plays to please the viewer. Your “conversation” with the viewer must set them in the right mood with persuasive talk. Use it to move them into action and give them the right impression to trust you and take cues from you to a call-to-action.
CTA is a Chance for Conversion
Make your CTA (Call-To-Action) unique and special. Give more, by giving more information they need to make the “right” decision. The right decision is to buy from you. Give them more reasons why they should trust you and your product or service offering. Give them other customers’ experiences or words they use to describe you. Integrate other sharing done on social media to help them come to this conclusion.
Use Video to Target Your Audience Across Social Media and Channels
Storytelling through a short video is easy to share and combine in multiple channels. Driving traffic to your site becomes easier once one video is released. By completing the next video and next one, in a series of efforts in a uniting theme your traffic increases. This series of videos combines unique storytelling that has the function of consistent and persistent messaging to drive traffic through multiple channels and diverse social media.
In order to ensure your video and message will be remembered, you need to take out any abstraction or ambiguity. Your idea must be concrete.
For an idea to be concrete, it ought to be specific. We understand abstract math problems by assigning numbers or symbols to the words. In a similar way, we have to make our abstract message more concrete in order for it to stick.
Concreteness helps us to better understand an idea and makes it easy to remember.
In applying concreteness to your video, think about what words or phrases are more likely to stick with your audience. It has been proven that physical objects or phrases, such as “new products”, are more memorable than abstract ideas, such as “innovation”.
When thinking about the next Gloopt you will create, think about how to make your message concrete and memorable, how to make your message stick.
Use headlines in your videos that are attention grabbers. Language is half the job in your short videos. Remember, colorful language that is descriptive, power verbs, dynamic adjectives, and strong key terms are going to grab attention. They will show off your smarts, your knowledge, and your authority. They are also going to intrigue your audience as to how you know so much.
Use the Advantage of Visuals and Imagery in Your Video Offerings
Remember, an image captures things that words can’t say. When your audience is watching you in front of the camera, ask yourself what else you can do to intrigue them and get their attention. Use gestures, either hand, or body language. Be mindful of your facial expressions. Use direct eye contact with the camera; a direct gaze will engage the viewer and more likely encourage trust. Hand gestures emphasize. A smile encourages, inspires, and motivates. Simple things like sitting up straight show leadership. Other body language positions will indicate levels of comfort and authority. This will help you to promote you, and what you represent, your business and product.
Keep Your Talk Concise and Consumable
Even in a short video that is one minute long, you will have to win the attention of your viewer. That means keeping your message concise, direct, and easy to understand. Don’t make it difficult for them to connect with your message. Spoon feed your message by creating talking in a way that is conversational, friendly, informative, and relevant to what they want to hear and learn about. Remember, it’s about them.
There are millions of videos on the web nowadays. We are constantly bombarded by content and have to choose what we will spend our time looking at and listening to.
So how do you get your video to stand out?
Break a pattern. We instinctually fall into a consistent pattern but we pay more attention when a pattern is broken. This is why the second part of making your message stick is to be unexpected.
To be unexpected answers two major questions: How do I get people’s attention? And, How do I keep their attention?
The element of surprise will catch people’s attention, while interest will keep their attention. Surprise makes up stop whatever we are doing and pay attention, this is why an unexpected idea sticks. In order to keep their attention, you must keep an audience interested. Curiosity to fill in gaps of knowledge is what will keep your audience attentive during the entire length of your video.
When it comes to creating your video, think of ways to not only catch peoples’ attention but also to keep their attention.
When presenting your ideas to an audience, you want to make sure your message will stay with them, or “stick”. In the upcoming blog series, six methods of sharing your message in an effective way will be presented. Six methods to ensure your ideas stick. The following lessons have been drawn from ideas presented in Chip Heath & Dan Heath’s bestseller, Made to Stick.
The first core lesson when drafting up your ideas: keep it simple. Particularly when you have one-minute to get your message across, it needs to be simple.
This does not mean dumbing down your idea or cutting out pertinent information, it means getting to the core of the idea. What is the core message you are trying to get across in one minute? Figure out what your message is, then convey that to your audience.
How do you keep your message simple? There are two major ways in which you can do this. First, by prioritizing your information. Second, by keeping your message compact.
Prioritizing a lot of information can be difficult, especially when you have one minute to convey that important information. When looking at what information to share, think about what is “critical” versus what is “beneficial”.
The idea you are discussing in your Gloopt may have multiple aspects to it, so decide what is the critical information you need to share. The best part about Gloopt is that you can make as many videos as you want! So even if you didn’t get to share all the information you wanted to in one video, you can always create another one.
Simple messages are often compact. In a one-minute time span, an idea that will stick is a message that is concise and compact. This does not mean cutting down all the important parts of your video, but again finding the core of your message.
A simple message can be a very powerful message. When used correctly, this idea of keeping a core idea simple will have a very profound effect on your audience. It will keep them engaged and coming back to see future Gloopts.