In order to ensure your video and message will be remembered, you need to take out any abstraction or ambiguity. Your idea must be concrete.
For an idea to be concrete, it ought to be specific. We understand abstract math problems by assigning numbers or symbols to the words. In a similar way, we have to make our abstract message more concrete in order for it to stick.
Concreteness helps us to better understand an idea and makes it easy to remember.
In applying concreteness to your video, think about what words or phrases are more likely to stick with your audience. It has been proven that physical objects or phrases, such as “new products”, are more memorable than abstract ideas, such as “innovation”.
When thinking about the next Gloopt you will create, think about how to make your message concrete and memorable, how to make your message stick.
There are millions of videos on the web nowadays. We are constantly bombarded by content and have to choose what we will spend our time looking at and listening to.
So how do you get your video to stand out?
Break a pattern. We instinctually fall into a consistent pattern but we pay more attention when a pattern is broken. This is why the second part of making your message stick is to be unexpected.
To be unexpected answers two major questions: How do I get people’s attention? And, How do I keep their attention?
The element of surprise will catch people’s attention, while interest will keep their attention. Surprise makes up stop whatever we are doing and pay attention, this is why an unexpected idea sticks. In order to keep their attention, you must keep an audience interested. Curiosity to fill in gaps of knowledge is what will keep your audience attentive during the entire length of your video.
When it comes to creating your video, think of ways to not only catch peoples’ attention but also to keep their attention.
When presenting your ideas to an audience, you want to make sure your message will stay with them, or “stick”. In the upcoming blog series, six methods of sharing your message in an effective way will be presented. Six methods to ensure your ideas stick. The following lessons have been drawn from ideas presented in Chip Heath & Dan Heath’s bestseller, Made to Stick.
The first core lesson when drafting up your ideas: keep it simple. Particularly when you have one-minute to get your message across, it needs to be simple.
This does not mean dumbing down your idea or cutting out pertinent information, it means getting to the core of the idea. What is the core message you are trying to get across in one minute? Figure out what your message is, then convey that to your audience.
How do you keep your message simple? There are two major ways in which you can do this. First, by prioritizing your information. Second, by keeping your message compact.
Prioritizing a lot of information can be difficult, especially when you have one minute to convey that important information. When looking at what information to share, think about what is “critical” versus what is “beneficial”.
The idea you are discussing in your Gloopt may have multiple aspects to it, so decide what is the critical information you need to share. The best part about Gloopt is that you can make as many videos as you want! So even if you didn’t get to share all the information you wanted to in one video, you can always create another one.
Simple messages are often compact. In a one-minute time span, an idea that will stick is a message that is concise and compact. This does not mean cutting down all the important parts of your video, but again finding the core of your message.
A simple message can be a very powerful message. When used correctly, this idea of keeping a core idea simple will have a very profound effect on your audience. It will keep them engaged and coming back to see future Gloopts.
People are starting to realizing the power of video to build their brand, but how can a one minute video build an online audience?
Here are some tips as to how to build an online audience with one minute.
Which would you rather have? 1,000 viewers who do not care much about your product or message, or 10 viewers who are avid promoters of your message?
Most of us would want the 10 extremely loyal followers.
Sure it may be easier to buy followers, particularly on social media, yet this is not nearly as effective as having organic followers.
The 10 dedicated viewers will share your message or video to their own followers, thereby increasing visibility. Compare this to the 1,000 mediocre followers, who in most cases will not share your message at all.
Once you have created your message or video, share it with the right people. Doing so will get you the right followers you need, ones that will believe in your message it and share it themselves.
People will come back to your site, watch more videos, and buy your products or services only if they trust you.
In order to develop this trust, you must have credibility. Become an expert in the field you are talking about.
Giving out information and tips on a specific topic helps to give you this credibility needed to build the trust between you and your audience.
In addition to consuming content, viewers want to get to know the author. The easiest way to do this, other than recording a video, is by showing your personality.
Show that you care about your audience. Insert individual personality when providing advice or answering questions, let your audience get to know you!
Have a Vision
This is the most important aspect when thinking about your online audience.
How are you truly going to help these people? How does your information or approach differ from other experts in the field? Why should people take the time to listen to your message?
People want to believe they did not waste their time after listening to your message. So encourage them, inspire them!
You will have the most effective online audience if you inspire them to accomplish new goals and make changes to their own lives. They will continue to come back to your site if they believe they are gaining something from it.
Before you help others realize their own vision, make sure you have a long-term vision for yourself.
See how Gloopt can help you build your own online audience, using the power of one minute.
The Internet is flooded with millions of videos nowadays, yet videos are crucial to an online marketing plan. So once you create a video, how do you make it stand out in the sea of videos?
Here are 3 tips that will make your video stand out:
1. Tell a Story
Everyone loves a good story. Tell a story with your video and make sure it includes an introduction, climax, and resolution.
A story has the ability to connect with viewers on an emotional level, enabling them to create an emotional connection to you and your product/service by association. Once you make this connection with your viewer, they are more likely to come back and watch future videos and even buy your products or services.
Whether you are creating an instructional video, selling a product, or sharing information, providing the right content is key. It is not only the right content you must provide, but also engaging content.
Video is an easy and entertaining way to provide viewers with informative content. The more unique your content is, it is most likely you will get more views on your video.
You can create a great video, but it does not mean much if no one sees the video. Promote your video to the right people, not simply a mass blast to the Internet.
If you create a video about the new upcoming marketing practices of 2015, it might be best to target the marketing professionals and CMOs.
Similarly, if you create a video about child care, target the popular mommy blog community.
Check out a Gloopt from Lori Ruff about where to post on social media.
When people think of high quality, professional videos, their mind automatically jumps to a camera crew, bright lighting, lots of equipment, and a very expensive bill.
What if we told you that you can make a professional-looking video without the bulky equipment, large camera crew, or even larger bill?
Gloopt gives you all the tools necessary to create a quality video to show your audience, coworkers, or even your boss. True the Gloopt application uses the camera in your smartphone, tablet, or computer to film the video, however we have mastered the art of filming a high quality video with the same devices we use on a daily basis.
(Stay tuned for upcoming blog posts on how to use the right lighting & microphone.)
But how can this take only 10 minutes?
Using Gloopt, a one minute video platform, 10 minutes is more than enough to write an outline or script, find the right location & lighting to record, and record your video.
Test it out for yourself and let us know how your video turns out!
Video messaging is becoming more and more dominant. But how do you create messaging that is memorable?
No matter what media your message is in, people are looking for messages that are focused, well-executed, and notable. Should a message have these three things, people will use the message you provide them and take action.
From one of our Gloopt users Kare Anderson, we can follow the A.I.R. formula to create a memorable video.
A – Actionable Give people a specific and concrete steps they can take, nudge them to take action.
I – Interestingness Capture attention with an exciting, new, or even outrageous message. People are curious about the things they do not know, so share your message! If your message is interesting enough, people will hear it out even if they didn’t have the intention to listen to it in the first place.
R – Relevance Make your message relevant to your audience. One way you can do this is by making it more specific to the people you are trying to attract.
This may seem like a lot of information to pack into a one-minute video. However, it can easily be done. With Gloopt!
With a multitude of technology and tools around us, it is easy to create a video nowadays. But what about a video with quality content?
With Gloopt, there is a one-minute time span to get your message across. That may not seem like a long enough period of time, but believe us when we say one minute is plenty of time to provide high quality content. Here are a few tips and tricks:
1. Tell a Story
Your video should have an introduction, climax, and resolution, just like a story does. Many people fall into the trap of delivering a sales pitch over video, however this is the easiest way for viewers to lose interest. Your audience wants to hear what makes your product/service/knowledge/tips the best. What is the easiest way to do this? Tell a story.
2. Focus on One Topic
When creating one video, focus on one topic. Keep your content short & sweet. If viewers enjoy your video they will most likely come back to watch the next one.
With Gloopt, it is easy to create multiple videos that each have their own topic. Furthermore, multiple videos means multiple call to action statements, which leads me to the last tip.
3. Call to Action
With every effective video, there should be a call to action, or CTA. A CTA allows you not only to direct your audience to the next step (whatever that may be) but it also allows you to measure the success of your video.
Why is video so important nowadays when attempting to build your personal brand?
We hear all the time about the importance of video as a marketing tool. This has been proven true by the dramatic increase in videos being watched on a daily basis. According to YouTube statistics, there are 4 billion videos watched per day.
But with this high increase in video watching, there is also a drastic decrease in the attention we give to each video. We are so bombarded by content every day that it is easy for your video to become swallowed up by the other billions of videos.
How to make your video stand out
In order to make an impact on your viewers, show your true personality! Video is a way to engage with your audience when you aren’t physically there, so you have to make an impression. In our last blog post we mentioned it takes between 6-10 seconds for a viewer to decide whether or not they will continue watching the video.
This means you have between 6 and 10 seconds to create a connection with your audience. If you create this emotional connection, you will build trust with your viewers. Trust can lead to higher engagement or better yet, lead to sales.
Using video is an effective way to communicate your core values and message with viewers. The manner in which you present yourself and your values through video is how viewers will remember you. This is particularly important if you are trying to reach a new audience.
After you create your video, the last step is to promote it. If you have great content, don’t be shy to share it!