You can shoot videos with testimonials by customers. This can encourage sharing by your customers on your products. By facilitating discussion, you can promote your product through talk and word-of-mouth of how your customers fully utilized your product to “solve” some of their problems.
Use Video to Generate a Community
Encourage talk, conversation, communication, and interaction. Social media should be used to encourage public notices and promotions. If you have something special to offer, a sale, a promotion, or an introductory offer, showcase it. Let the people talk about it and share with their social circles.
Give Good Information
Do your homework and do some research on the market, your competition, and your product. Why is your product better or different? How does it perform compared to your competitors. If your product is good, you will be confident on how it does compared to the rest. Don’t be shy, brag, boast, and promote your product or service. Give complete and well-rounded description, details, and explanations. Don’t be afraid to give some technical information since this will showcase you as the expert.
Provide Further Information
Do more, give more, tell more. Don’t hesitate to talk and talk about your business, your product, your service, and keep telling your story in many ways. If you have a valid solution to the consistent problems your customers are having, don’t be afraid of relating your “cure.” Keep on informing them and this will generate genuine interest and real conversions.
Video is effective marketing. 70 percent is displayed in search results online. In order to develop your video marketing campaign, you need the preparation phase. You need to layout the tasks involved in building your strategy. You will need to get the big picture on how to get a response from your viewers and help them convert and transform into satisfied customers.
The Basis Steps
- Your Purpose. Define what and why you are creating the videos. What is your message? Why are you sending out this message. This will help create a very specific and targeted video with simpler messages. Your videos will be shorter and easier to digest.
- Build brand awareness
- To generate leads
- Demo a new product or service
- Educate a market
- Your Targeted Message. With more crafted and targeted message, you’re going to see more responses as the content will resonate with more appeal with your audiences who want and need your product or service.
- Cost-effective Video. Your specific and targeted video will be easier to produce and so, save costs compared to a catch-all video.
Your Target Audience, the Perfect Customer
After you’ve defined your purpose, you need to do discover who your audience is and who you are targeting. A good way to come up with this answer is to ask the question, “who would I have a conversation with?” This “dialogue” is not just someone you imagine, but industry and trade specific. Keep in mind who your ideal customer is and how you would talk to them. This sets the tone for your engaging and appealing video content and message.
After you have defined your purpose and identified your target audience, it’s now time to pick your video style or video type.
Here’s just a few options:
- Talking heads
- Explainer/Case Study
- Product demo
- Behind-the-scenes/quick flash documentary
In Your Video, You Will Have to Consider the Tone
- Informative or educational
- Corporate or creative
- Humorous or serious
- Traditional or irreverent
- Market leader or new entrant
- Technical or colloquial
- Collaborative or competitive
- Formal or informal
Deciding on the Right Video Format
Think about your brand and existing customers. Pick a style that is appropriate for your audience and a tone that “fits” with your customers’ needs and wants. Always remember that your audiences are not random but actually potential customers. So you should address them the way you would talk to a current customer.
Just Be Yourself
It’s easy, you don’t need to act. With your appropriate tone and content, now be who you are. Be sincere and genuine and this will show congruity and direct appeal to the audience. They will get a chance to hear the authentic and genuine words from the business owner which will go a long way to appeal and attract the audience and woo them into being customers.
Use your video campaigns for engagement with the audience. This means to tell a story whether it’s about your company, your product or service offering, or simply to talk about the problems the users have and how you can address their needs. Talk about your customers. Talk about how you can improve their lives.
Engage Them with Entertainment and Impressions
Be relevant with users by targeting them based on location, geography, socio-economic demographics, etc. Be sure your video plays to please the viewer. Your “conversation” with the viewer must set them in the right mood with persuasive talk. Use it to move them into action and give them the right impression to trust you and take cues from you to a call-to-action.
CTA is a Chance for Conversion
Make your CTA (Call-To-Action) unique and special. Give more, by giving more information they need to make the “right” decision. The right decision is to buy from you. Give them more reasons why they should trust you and your product or service offering. Give them other customers’ experiences or words they use to describe you. Integrate other sharing done on social media to help them come to this conclusion.
Use Video to Target Your Audience Across Social Media and Channels
Storytelling through a short video is easy to share and combine in multiple channels. Driving traffic to your site becomes easier once one video is released. By completing the next video and next one, in a series of efforts in a uniting theme your traffic increases. This series of videos combines unique storytelling that has the function of consistent and persistent messaging to drive traffic through multiple channels and diverse social media.
Your video should humanize the customers’ problem. At the heart of customers’ curiosity and questions are their needs. If you show you understand them by demonstrating that you have “listened” to them, you show that you have been busily undergoing the task of building a better product or service offering based on your observations.
Find Your Narrative
What are you going to talk about? It’s emotional content marketing to the customers. You need to address how the intended use of your product or service will implement solutions to their specific requirements and needs.
How to Tell the Story
You might find that using a specific example of a customer’s success with your offering can bring a better idea for your potential customer. A simple story and explanation helps people to better understand how your business fits into the wider context of their existing lives.
Use Your Knowledge and Team of Experts
Try interviewing a staff member, a colleague, or employee. Ask them for their opinions on how the job is done. What are the answers to their solutions? Demonstrating team effort to fit the needs of your customers goes a long way. They can trust that they are supported by more than one person and the whole company is involved. Business videos should involve everyone including your team who are the support network as well key members of your solution team.