Let’s face it, the user may be multi-tasking when faced with marketing content. Reading takes more focus and may engage less attention due to the efforts. Users are increasingly expecting computers to do more work for them as their attention is divided by many factors.
Use videos to grab attention, show and tell your story, and promote on the spot
You can use explainer videos and sell yourself in less than 30 seconds. Remember, consumers are in a rush. They like to get straight to the point without having to work to get the message. When there is an “explanation” video, you can promote yourself, differentiate yourself with description and explanations and stand out from the competition with this special promotion.
How will special promotions be the future of marketing?
Videos can be uploaded to YouTube, Pinterest, Vimeo and linked or embedded into your website. This is connection. If you see it on YouTube, you can channel viewers to your website. If they see it on Facebook, they can be directed to your website. Also, marketing only has a short window time to capture the audience’s attention and to hold it.
Videos make great impact
Videos are more exciting than written text. It’s a new approach that really isn’t new. TV ads have been around for decades. But now online and internet videos offer some benefits of TV ads for a much more affordable cost. You can make your own videos with iPhone or iPad and can create your own persona and status of company and profile.