Simply putting a video up or posting on a channel like YouTube is not going to give you great viewership or produce results in searches online.
Your video should have great content that engages the viewer. This can be done through conversation or talk that is informative, helpful, and engaging. By engaging, this means drawing in the viewer or audience to listen and be captivated by your information and speech. That lets you have the power to persuade them into action. The call to action would be a purchase or further inquiry to your product.
Be sure to use relevant keywords in your videos. When this is done, the text along with the video clips show up on search engine results. If you target keywords in your videos, your video is more likely to show up during search efforts by viewers.
The following should have target keywords: title tag, video description, category listing, subtitles or captions, and keyword tags.
List Your URL
Also, another way to increase chances and increase your odds for viewers to land on your video site is to list your full URL as the first line to your video description. This serves the dual function that it’s both clickable and is shown above the “show more” tag.
Be sure to create overall exposure by posting on other video directories besides YouTube. The following is a good list:
- Google Video
- Yahoo! Video
There are 6 areas you need to address and set up in order to attract a targeted audience: title, description, tags, grab attention early, call to actions, and annotations.
The title should help people find you. Use words that are clear and sharply defined which would be optimally used by people searching for certain things. The title is equal to a webpage headline. So, you should keep a flow of SEO-friendly words that attract and grab content. Rule of thumbs, make sure your keywords are in the first part of the headline, and then, imaging your brand in the second half of the title. Studies have shown ten main words – excluding “and,” “the,” etc. – and about 70 characters is ideal.
Your video description should have high impact within the first two sentences. Descriptions are the most showcased on YouTube. In the first two sentences, it must be compact with attention grabbing keywords, relevant words or phrases, and ideas which capture the viewer’s attention.
Tags should also have relevant keywords. Be sure to use enough tags to completely describe your video. Quotes are an excellent source for key phrases and popular terms.
Grabbing Viewer Attention From the Start
Grab attention early; the first 15 seconds are critical to getting the viewer to focus on your video. Put the most engaging part and important part in the beginning. Every second counts.
Annotations which are text boxes overlaying the video can help you with giving links to other videos, your website.
Call to Action
Call to action at the end of your video continues the marketing strategy with either the viewer to buy or further enquire into the product and company.
Remember to pick the right keywords. That means quality keywords which rank high in searches.
Search engines can’t determine the content of video. They can’t determine how to categorize, rank, or make sense of them. So the title and the keywords within your title are going to best represent your video. They will help viewers and consumers to reach your video in their searches. With good word choices ,your video will be included in their search results. You will be able to target the market that you are seeking. Your keywords in the titles of your video make the difference.
How to Find Effective Keywords
There are many qualifying keywords to help your video and the SEO. You can do Google AdWords. But you can also conduct your own research. This means typing up sample of keywords and see what shows up on YouTube or online. Making your own searches helps to determine what words trigger results that include your kind of videos.
Your research can determine what potential keyword(s) will bring up which type of videos. You will get statistics along with it such as number of views, related videos among other information. Information such as competition and viewership, and therefore potential can be determined.
A more general analysis can be accomplished by doing a personal search online. Use this search as research and then, using the most effective information for your own video.
Where to Include Your Keywords
Titles, descriptions, and tags with keywords are the trigger words that can help attract attention in searches. Buzz words are critical to video SEO. The description is associated with your video. It can attract the largest audience with the text you include for keywords. These keywords are then found when sought out in the searches.
Be sure to use descriptions strategically, making every word count. A title with about 10 main words and about 70 characters is best. It maximizes the exposure of your videos, Those keywords make your video(s) more visible and more findable online.
You want your video to be watched and visited with a trailblazing audience base. You want that to help your marketing plan or be the main marketing strategy. It’s a challenge, but you can do it with the help of your video and videos.
There are several things to remember to establish and maintain. They are to:
- create and provide a video that is relevant to viewers
- get their attention with key phrases
- provide some value to them
To first get high video views, you can create strong brand image with your narrative. Whether you videotape yourself or have someone videotape you, you conversation with the viewer is going to inform them with what they want to hear.
It’s important that your video has effective verbal communication, because it’s not just the visuals, but the words and language and information they get from you through the videos which will best optimize your video content.
Do your homework
Video content is facts and communicating that information. Find what about your product or company is relevant to your viewer and consumer. Find out about their needs. Address their needs through your conversation. Speak to their benefits and welfare, and then you can hook them into being a customer with your excellent video content.
The reason your video is being watched by viewers is because your audience wants to know. They are curious about how your product or company can benefit them either with a solution or an improvement.