Can Your Video Distribute Information and Engage Your Viewer to Interact with You?

Online content marketing is different from traditional TV ads. Basically, in the past, a commercial would grab your attention for about 30 seconds if it was effective and show its product with a pitch. But it was a technique for the passive audience.

Your More Active Audience

The online audience is much more active and engaged than the TV audience. So, different techniques and strategies need to be held in place for an online video / ad. When you give your talk, you must engage the viewer.

This can be done by giving information that the viewer actively seeks with their search. Relevant and key information is critical to capturing their attention. To engage effectively, you must meet them halfway at least and hold a “conversation” where you can respond to the questions they may have without actually having them ask you.

Match Your Content – Speech and Video – with What Your Audience is Asking About

So when you create the video, be sure the talk and speech addresses what your consumer may be curious about or have questions about. Your job is to provide and be the giver of knowledge and information that the viewer seeks. Teaching is an effective way of selling. It engages the audience and has the power to persuade with the next step or call to action.

Be sure that when you are contributing information to the target audience, it is going to result in “interaction.” Ask questions that the viewer can answer on their own and to themselves. This trick can help you to solicit them virtually and get them to buy from you.Download Gloopt here!

How Three Main Areas Create a Successful Video Presentation

There are three main qualities people seek in looking for a credible source or person they can believe in. When they find them, they follow your instructions and/or guidance. In leading the viewers or guiding them with information, facts, or knowledge, you, or your designated speaker, need to possess these three main traits.

  1. Likability: you need to be likable in order for people to listen to you. They are more likely to purchase your product or service if they like you. Often, they are buying into the selling and the salesperson – you — when they “like” you. People want to do business with people they like. The best way to develop relationships with your audience is to display a likable quality. You can do this in the video with a warm introduction, being friendly, smiling, and a relaxing demeanor.
  2. Trustworthiness: being trustworthy is key to having people follow you or believe in you, your company, and product. You must do what you say you are going to do. Being reliable, honest, and showing integrity are musts to develop trustworthiness in others and dealing with everyone you meet.
  3. Quality or Competence: you must be worthy of being read, of people buying from you, or of having viewers spend time on you. Your product and service should also live up to your promises of being good quality or delivering what the customer needs from you. Think of how you fill the needs of the market and if you do it well. Can you communicate this promise of quality? Does it come across through your video that you are competent? Can they see what that competence means for them, the customers? Explain your commitment to the viewers and they will follow you and become loyal customers.Download Gloopt here!

How Do You Create a Concise Video from a PowerPoint Presentation?

Start with a great Power Point Presentation

The main thing to keep in mind is the quality of your PowerPoint presentation. Your material, content, and written substance should be good if not great in order to produce a good video. Basically, the narration of the PowerPoint should have the potential to produce a good narrative for the video.

Start with a great presentation. Use of a solid PowerPoint template will help your presentation look professional. It will allow you to insert logos, and generally create the initial visuals. PowerPoint 2010 has the ability to export directly to video.

Composing Your Narration

The next step is to add your narration. Your speech or talk needs to be concise, thoughtful, interesting, and engage your audience. You can write a script, rehearse your script, put main points on a visual reminder. Remember to speak in a conversational tone to the camera. You can use your iPad to run through the presentation, and record during each slide.

For each slide, be sure to include your voice narration that pairs well with the presentation notes. Be sure the content of your spoken narration matches and complements the information on the slides.

Match Your Narration with Each ‘Slide’

After the narration is finished, matching each slide and ending with the concluding slide in the slideshow, you can finish the recording.

The most important things to keep in mind is that the spoken words:

  • complement your graphics
  • fill out and enhance
  • provide additional information
  • do not distract from the written notes, phrases or wording on the PowerPoint visual presentation

The spoken narration and writing should complement each other and not compete or conflict. You will then have a well-rounded video with writing and spoken content strengthening each other.

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Use Annotations Throughout Your Video to Trigger Calls to Action

Annotations are important ways to keep sending viewers back to your website. Using annotations can keep your viewers’ attention and tuned in to your videos.

With Multiple Videos, Viewers Can Skip Ahead

Allow viewers to skip ahead. Since it’s not always possible to create a video that will keep the viewers’ attention in entirety, the option to skip ahead should always be available. If you have more to say than will fit in a one minute video, you might want to make your video into 2 or 3 parts that have a partial message in each section.

By sectioning your video and annotating them, you can let viewers to learn about you or your company without having to watch the whole video. They can skip ahead and get a relevant message still, even if you lost them in the beginning or lost them towards the end.

Keep Viewer Curiosity High At The End So Your Viewers Will Go to Next Video

Also show related videos that are keeping to your theme or series of videos. Remember they want to be informed, taught, or educated. Keep their curiosity level high and redirect to another video or videos.

Suggest your own videos at the end. Use thumbnails from the videos you want to suggest and the spotlight annotation to link each thumbnail to your corresponding videos.

Your Call to Action

Use your call to action wisely. Be sure to prompt your viewer to find out more, trigger additional curiosity, offer to inform more, offer to help more, offer to show more, offer…offer….offer on your call to action. In the end, put your viewers in control and show them, you are ready to offer what they want.

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How to Maximize Your Results in Your Calls to Action

The Message of Your CTA Button

The button to click is very important in terms of the caption you use. Don’t limit the button copy to a three-word maximum. Be original, don’t use clichés like “to learn more,” etc. type of language.

Consider Your Audience

Remember who your audience is. They are still undecided and sitting on the fence. You can attract and pull the visitor to your side with a greater message.

Some of the things to keep in mind are the following characteristics and recommendations:

  1. The message should entertain the brain.
  2. Focus on simple calls to action. Don’t get elaborate.
  3. Make buttons look like buttons. Keep it simple.
  4. Write the button copy in first person: “I want to….” etc.
  5. Put up triggers such as testimonials and reviews.
  6. When visitors are ready to push that button, be sure to make a high impact with electrifying color, eliminating other visuals, and putting up a brief testimonial.

Why the Call to Action is So Important

A call to action is a prompt that is the final persuasion tactic at the end of your video. Remember, it is also the punchline. Your beginning hooks the viewer, and the video informs, while the call to action pulls or pushes the viewer to act and perform to click on your button. Make it powerful and effective.

Your CTA is your final opportunity to bring your potential customer to seek further or to purchase from you. It makes a lasting impression as well.

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How to Set Clear and Effective Goals for a Series of Videos

Remember, you are making and creating a set or series of videos. This is not just a one time job. It is a production of a series which means each video belongs to a part or section of a theme.

Define the Timescales for Your Videos

You must define the timescales for the videos. This includes the timescale within each video and the timing and continuity of each release. Preparing is everything. Preparation and planning will help set clear goals and closest to a guarantee that your video is successful in delivering the right or effective message.

Set Your Goals for Your Videos

First, set your goals. By this, what do you want to happen or what do you want to achieve and get done? Identifying the end goal in mind helps give you not only long term vision and immediate motivation, but also the helps you to brainstorm key ideas and marketing strategy.

Be the following:

  1. Specific: a clearly defined end result
  2. Measureable: set concrete criteria
  3. Achievable: create successful potential, not failed attempts
  4. Realistic: make sure the video is possible within time, budge, and resources constraints
  5. Timely: have a solid and defined timeframe

Define Your Theme

The most important thing to have in a series of videos in the cohesive and coherent theme that holds it together. You will have to keep this in mind while you’re preparing and setting specific goals. Be sure to measure the criteria for each video and how they fit into the series. Make sure you can achieve a holistic message. Be realistic in time and budget. And have a good schedule.

For ease when producing your video, use Gloopt.

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How to Set Clear Goals for Your Video and What Your Video Should Do

What is the Goal of Your Content?

The first thing to consider is what are you looking to drive with your video content? It could be more traffic to your website, brand awareness, or getting viewers to follow call to actions. Sometimes it is engagement with consumers and/or showing and presenting something interesting to bring people to your company and product.

What Content Are People Looking For?

Whatever it is, you need to know what people are looking for and what they are interested in. When you figure this out through research or information searches, you can also find the people to get to know who you are and what you do.

You may need visionary pieces such as a team video or speech and talk that is highly inspirational, motivational, thought-provoking, and that teaches.

The Result is More Traffic

If you can do this, the end goal of more traffic will result. If you focus on things that get people’s attention, and if you play it well socially, you will be able to bring higher volume of traffic to your video.

Fresh video content is important. It’s important to keep the stream or series going. So keep the themes cohesive, linked, and connected. Keep the story going/ Tell your audience what they need to hear or want to hear about you, your company, your product. Tell them how each is relevant to them, the audience.

Then, watch you audience grow as your talk becomes more engaging and more important to them.

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The Importance of Lighting When Creating Your Gloopt Video

Lighting

Using multiple lights or a light kit will help make your video look better when shooting indoors. This is especially true of interviews or similar footage. Using more than one source of light avoids shadows. Standard lighting set-up is using 3 lights. Whenever possible, place the lights 45 degrees above above your subject. That is half the angle from horizontal to vertical.

High & Low Light Levels – How to Deal with Contrast

Consider varying amounts of light. When you choose to shoot outdoors, the sky can sometime be very bright and your subject less so. Choose a location and direction to shoot where the brightness of the two is more equal.

With auto exposure, a bright sky in the background will make the sky look too bright and your subject look like he or she is in the dark. It will overexpose the bright area and underexpose your subject. Even if you can manually adjust exposure so your subject is properly illuminated, the sky will then be extremely overexposed and washed out.

Keep in mind that this can happen indoors as well if there is a light in your camera’s field of vision. The lights should be behind the camera and in front of yout subject.

Using Text

Make sure text is on screen long enough to be read by the viewer. A good rule of thumb is that the text is on the screen long enough for you to read it twice when played back in real time.

General Guidelines – Keep It Simple & Remember Your Message

Your narrative is the most important part of your video. Creativity is important but keep it simple. Don’t overwhelm your audience with a complicated message.

Don’t overwhelm your audience with complex video effects either. Basic, straight-forward videography is often more effective than when it is complex. Complex video techniques can get in the way of your message.

Other Considerations – Plan Shots & Manage Your Time

If you were using a full video stage set, a complex camera, and complex video editing software, this would be very true. However you are using your iPhone or iPad. You are also using Gloopt’s one minute video software. They all make the process much simpler and easier.

Do time your presentation. Since Gloopt is so easy to use, your initial shoot can be your timer.

Making an outline of basic points you want to mention is helpful. Using your device as a teleprompter can make your first shoot be the one you keep. You won’t need additional shoots. The Gloopt App has a teleprompter feature. The Gloopt App is designed to the easiest way to shoot and edit your video.

To see the other parts of this overview of video basics, see Basic Video Production Tips to Remember When Shooting Your Gloopt Video and The Importance of Positioning When Creating Your Gloopt Video.

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The Importance of Positioning When Creating Your Gloopt Video

Video Composition – The Rule of Thirds – Positioning on Screen

The “Rule of Thirds” is a long-discovered basic of video composition. It produces well balanced shots.

To utilize the “Rule of Thirds,” imagine breaking an image down into thirds horizontally and vertically. Your shot is then divided into nine parts. You will then want to frame your shot so that your elements are along the lines to make your shot more appealing and eye-pleasing.

In other words, it is better if you subject is in aligned on one of the two vertical lines, not centered in the frame. Vertically, your subject’s top or bottom should be on one of the horizontal lines, usually the upper one. This prevents the subject from taking up the entire frame. It is also more appealing to the eye.

Video Composition – Horizontal Positioning and Spacing

For balance within your frames when shooting people and objects that are not facing the camera, you will want to leave space in front of them. If a person is looking slight right or left, the camera should be positioned so he or she is looking toward the vertical midline of the shot. The subject should be looking away from the closer side.

Video Composition – Vertical Spacing and Positioning – Head Room

When a person is the main subject of a shot, make sure that there is a small amount of space above his or her head. You don’t want too much space, but you don’t want to cut off their head either.

Using Gloopt and your iPhone or iPad to shoot your video makes the process easy and fun. You don’t have to learn complicated video editing software.

The first part of this tutorial is here: Basic Video Production Tips to Remember When Shooting Your Gloopt Video. The third part is here: The Importance of Lighting When Creating Your Gloopt Video.

For the other parts of this overview of video basics, see Basic Video Production Tips to Remember When Shooting Your Gloopt Video and The Importance of Lighting When Creating Your Gloopt Video.

Download Gloopt here!

Basic Video Production Tips to Remember When Shooting Your Gloopt Video

Before you start to shoot on your video, there are several things to consider before you shoot and edit your project. There are a number of errors that are sometimes made by beginning videographers. They are relatively easy to avoid. If you do make a mistake, it is easy to re-shoot.

Also, since Gloopt lets you use your iPhone or iPad, a number of these errors are less likely. However, it is good to be aware of them and avoid them.

Video Basics – Audio Quality

Check for background noise before starting your recording. That background noise will be heard by your viewers even if you don’t notice it. Do an intentional, conscious check for noise.

When there is unwanted noise on your video, it can’t be removed. It is better to re-shoot it. Audio is extremely important. It communicate the quality of your video. When it is difficult for your audience to understand, they will leave. When audio levels are inconsistent, some video editing programs allow adjustment of those levels for even volume. However, due to Gloopt’s simplicity, it is probably easier to re-shoot.

Video Basics – Placing Your iPad or iPhone – Tripod

Whenever possible video always looks better if its steady; your hand isn’t as steady as you think. Setting your iPhone or iPad on a stable surface is sufficient. There are also small tabletop tripods avail many places.

Video Basics – Vertical vs. Horizontal

When your subject is tall and narrow, don’t make the mistake of positioning your iPhone, iPad or camera so you end up with a tall, narrow video. You will have wide black margins on each side.

That cannot be corrected in video editing software. If you try and correct it by cropping the top and/or bottom of the video, you will chop off part of your subject.

Use Gloopt to avoid learning complicated video editing software. The Gloopt tools make it easy to use.

The second part of this tutorial is here: The Importance of Positioning When Creating Your Gloopt Video. The third part is here: The Importance of Lighting When Creating Your Gloopt Video.

Download Gloopt here!