Online content marketing is different from traditional TV ads. Basically, in the past, a commercial would grab your attention for about 30 seconds if it was effective and show its product with a pitch. But it was a technique for the passive audience.
Your More Active Audience
The online audience is much more active and engaged than the TV audience. So, different techniques and strategies need to be held in place for an online video / ad. When you give your talk, you must engage the viewer.
This can be done by giving information that the viewer actively seeks with their search. Relevant and key information is critical to capturing their attention. To engage effectively, you must meet them halfway at least and hold a “conversation” where you can respond to the questions they may have without actually having them ask you.
Match Your Content – Speech and Video – with What Your Audience is Asking About
So when you create the video, be sure the talk and speech addresses what your consumer may be curious about or have questions about. Your job is to provide and be the giver of knowledge and information that the viewer seeks. Teaching is an effective way of selling. It engages the audience and has the power to persuade with the next step or call to action.
Be sure that when you are contributing information to the target audience, it is going to result in “interaction.” Ask questions that the viewer can answer on their own and to themselves. This trick can help you to solicit them virtually and get them to buy from you.