According to Insivia, 90% of information transmitted to the brain is visual, and visual information is processed 60,000 times faster than text information. This proves that videos are a much more powerful tool to relay information.
But if you were to combine an engaging video with a call to action statement, now you have a successful marketing tool.
Importance of a Call to Action
It is one thing to create a video and blast your message out to the world, but it is another to create a collaborative dialogue between you and your audience. You want to convince your audience to take the next step after watching your video.
This next step could be through joining your email list, subscribing to your newsletter, or buying your book. Whatever you want your viewers to do, Gloopt gives you the tools needed to interact with your audience.
Not only can you create a quality video at a low cost, every Gloopt includes a call to action at the end of your video.
Using a call to action will increase viewer engagement and also increase the number of repeat visitors you get. What is the point of having someone watch your video if there is no engagement or communication with them afterwards?
In short, use a call to action!
Check out the effective use of our call to action feature in this Gloopt by Dave Logan, Co-Author of NY Times #1 bestseller book, Tribal Leadership.
Test it out for yourself and become a contributor today!