Online video may represent the future of content marketing, but these only apply to certain videos. There are people who will watch 20 minute YouTube videos about a specific company, but most people will only watch a video for about 20 seconds or so before they click on something else. People prefer to watch short videos when they’re online. They want something they can digest in a matter of seconds as opposed to something that will take up several minutes that they don’t have to spare.
When people say that online video is the future of content marketing, what they are referring to are short videos that last for less than a minute and get right to the point. These videos don’t require a huge time commitment from viewers, yet they can get plenty of information across in a matter of seconds. If they are engaging and entertaining enough, they can even go viral and be seen by millions of people all over the world.
Creating Online Videos for Your Business
Creating engaging video content is difficult, but that’s why we are here. Our company specializes in creating engaging short videos that can increase visibility for just about any business. If you would like to learn more about our services, contact us today.
Online videos are said to be the future of content marketing, but few people understand exactly what that means. Many content marketers seem content to just create a simple video that states what a particular business is about and post it where they think people will see it, but the truth is that these short videos need to be engaging. They need to grab people’s attention, and the best way to do that is through brand storytelling.
Brand storytelling is nothing new in advertising. It can be seen in the narrative of a typical television commercial, or even the story about how one independent entrepreneur started a business that grew into a large corporation. These stories are fascinating, and they can be easily incorporated in an online video.
Brand Storytelling and Online Video
Using brand storytelling in a 60-second online video isn’t as difficult as it seems. The most basic stories in these videos present a problem that needs to be solved. Typically, the best solution is a product or service offered by a certain business. A more elaborate narrative can be spread out across multiple videos that keep people coming back for more. Naturally, viewers of this ongoing story are reminded of your brand every time they watch these videos.
Of course, the best way to tell a compelling story through a series of short videos is to leave them in the hands of professionals.
Our company specializes in creating short, engaging videos for businesses of all kinds, and they can be exactly what you need to help promote your business across social media. Contact us today for more information.
As much as people would like to think otherwise, advertising has never been an exact science. You can never know what can grab people’s attention and what will just drive them away. Content marketing is no different. Trying too hard to advertise your business can make you look impersonal and drive people away, but not trying could leave you all but invisible in the modern age.
Effective content marketing is all about generating great leads, and the best way to do that is through a series of short videos. Online video has come a long way over the years, and it could very well be the perfect content marketing tool. A series of online videos that are less than a minute long can show off your personality, give viewers a taste of what your business has to offer and be shared across multiple platforms. They are capable of reaching millions of people, something that most advertisers could once only dream of.
Creating Videos for Your Marketing Campaign
Setting up a video marketing campaign can be challenging, but we are here to help you. Our company specializes in creating short but engaging online videos for businesses of all kinds. These videos can be easily shared across social media, and they can be just what your business needs to gain some much-needed visibility. For more information about our video production services, contact us today.
According to a recent study from Cisco, online video will account for 69 percent of Internet traffic by 2017. YouTube already receives over a billion unique visitors every month, and even the average Facebook feed seems to have as many short videos as photos and status updates. Video marketing is clearly the wave of the future, and it’s time that your business gets on board with some short yet engaging videos.
Effective Video Marketing Strategy
To create an effective video marketing strategy, your videos should tie into your companies established goals and strategies. You don’t have to reinvent your current content marketing strategy; you are simply giving yourself one more tool that you can use to grab people’s attention on social media or your own website.
The big difference between a short video and other forms of content marketing is that the right video can more easily reach a large audience. A minute-long video is easily digestible, and it can be shared across multiple channels such as YouTube, Facebook, Google Plus and your own website. It should be short and to the point, and it should accurately show what your company is about. Meanwhile, you can use it to direct traffic to your business’s website where you can provide more detailed information about your services.
Making compelling videos is difficult, but fortunately we are here to help. Our company specializes in creating short and engaging videos for businesses of all kinds. These videos could be just what your business needs to grab the attention of potential new clients and help your business grow. For more information about our video production services, contact us today
Content marketing can be tricky. It’s easy to come up with a marketing campaign that looks too much like a series of impersonal advertisements that just interrupts people’s Facebook and Twitter feeds, but not doing enough can sometimes mean that your business essentially remains invisible in the information age. You want to find a way to generate leads that is fun, engaging, personal and doesn’t require too much of a commitment on the part of the average user. Fortunately, short online videos can do all of those things.
The Benefits of Short Marketing Videos
Video could very well be the perfect platform for content marketing. A good marketing video may be less than a minute long, but it is great at grabbing people’s attention in a way that a standard text ad cannot. A video allows you to show off your own personality and give viewers a great feel for your business, all in just a few seconds. In many cases, a short video just seems less intimidating than a long blog post, and it provides plenty of opportunities to be creative and fun.
Creating Short Videos for Your Business
Creating online videos may be easier than ever before, but there is always something to be said for hiring a professional to create something truly memorable for your business. That’s where were come in. We specialize in creating short videos for small and medium-sized businesses that can be easily shared on social media or as part of an email marketing campaign.
For more information on how we can help generate leads for your business, contact us today.
We all know that a video needs to be entertaining and engaging to really grab people’s interest, but what happens when you need to create a video on a really boring topic? It seems like there are just some things that just aren’t very exciting, but it is possible to create videos that aren’t completely boring about a boring topic.
Telling a Compelling Story
If you have to make a video about a boring industry, you can still tell an interesting story. You can present an interesting problem that can be solved by your company, or you can tell the story about how your business got started. This takes some creativity, but it can be done.
Have Lots of Energy
Being energetic and enthusiastic about your industry can go a long way in making your business seem exciting. If you come off as excited about your own business, so will your viewers. Just be careful about overdoing it to the point of unintentional comedy.
If there really isn’t anything you can think of to make an interesting video about your industry, hire professionals to get the job done. Our company specializes in creating videos for businesses of all kinds, even those that aren’t particularly exciting. Contact us today for more information.