Why Do Solopreneurs Need Video Content Marketing

At a glance, it would seem like social networks like Facebook and Twitter are goldmines to content marketers. You can reach hundreds, thousands or perhaps even millions of people with a simple tweet, so it makes sense that marketers everywhere have been stressing the importance of social media for the last several years. And yet, simply posting on social media is almost never enough for a small business owner. Everyone posts on Facebook and Twitter, and it’s hard for even the most compelling tweet to stand out from the crowd. Instead of simply posting photographs and status updates on your social media accounts, consider posting short videos instead.

One Minute Video from Kimberly Wiefling
One Minute Video from Kimberly Wiefling

 

 

 

 

 

 

The Benefits of Video Content Marketing

Online videos – preferably short videos that last for less than a minute – are great at grabbing people’s attention online. It may sound like a cliche to say that people these days have short attention spans, but it’s true. Most people spend only a few seconds on a web page before moving on to something else, and if you want your business to be noticed on social media, you need something that will grab their attention. A short video can be great for that. Videos are easy for the average user to digest; they only demand a few seconds of their time, yet they can convey a surprising amount of information. They can also be shared across social networks and be seen by millions of people. That’s the kind of advertising opportunity that most businesses can only dream of.

Creating Short Videos for Your Business

Making an effective marketing video – even one that only lasts for a matter of seconds – is hard work. Fortunately, we can help you with that. Our company specializes in making short yet engaging videos for businesses of all kinds, and they could be just what you need to give your business some much-needed exposure. For more information about our video production services, contact us today.

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Video Marketing Guide for SMBs

Online video is said to be the future of content marketing. YouTube receives close to a billion unique visitors every month, and most people’s Twitter and Facebook feeds are full of short videos of everything from cute cats to news reports. Naturally, content marketers have gotten on board with online video and have worked it into their own marketing campaigns.

Creating a Good Video Marketing Campaign

It has gotten incredibly easy to create and share videos online, but it’s not enough to simply point a camera at something and post it on the Internet. You need to make the right marketing video if you are to have a successful campaign. This means making videos that are short, to the point and engaging enough to hold people’s interest. They also need to show off some of your personality, which is probably the biggest strength of video marketing. Videos allow you to connect with your customers like no other form of content marketing has before. The right marketing video will allow people to remember you as well as your business, something that can be invaluable if you want to foster brand loyalty.

Of course, creating a really great online marketing video takes a lot of work, and that’s where we can help you. Our company specializes in creating short yet engaging videos for small businesses, videos that can be exactly what you need to increase your business’s visibility in the information age. For more information on what we have to offer, contact us today.

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Video Content Marketing Helps Solopreneurs Connect With Customers

One of the keys to any good marketing campaign is being able to connect with your customers. That has become easier than ever thanks to social media, but posting the occasional status update or tweet still isn’t enough to grab people’s attention in this day and age. If you really want to connect with your customers and promote your business, the best way to do that is through a series of short videos.

Gloopt from Terry Brock
Gloopt from Terry Brock

Selling Yourself and Your Services

There are a lot of advantages to using short content marketing videos to promote your business. The most obvious is that it’s really easy to digest a short marketing video that is under a minute long. Most people decide in seconds whether a video is worth watching, but that’s all a particularly engaging video needs.

Another advantage of using video to promote your business is that it allows you to be yourself and show off your personality. Many traditional forms of advertising don’t put a face on a business, but online video is different. Posting a seconds-long video on your Facebook wall can help your customers get to know you a little bit better. If they like you and your videos, they will be more likely to remember your business and your services.

Of course, making the right video for your business takes some work, which is why we will be happy to help you in your video marketing campaign. Our company specializes in creating short videos for businesses of all kinds. These videos can be easily shared across social media and through email campaigns, and they could be just what you need to add some visibility to your company. Contact us today for more information.

Download Gloopt here!
Download Gloopt here!

Tips on Creating One Minute Engaging Videos That Go Viral (Part 2)

Be Genuine and Spontaneous

Part of the reason why online video has become so popular in recent years is because it allows people to show off their real personalities in ways that a blog post or photograph sometimes cannot. You also want to avoid anything that looks too “staged;” the most popular videos look unplanned and spontaneous even when they are not.

Gloopt from Terry Brock
Gloopt from Terry Brock

 

With Gloopt, you can create short, condensed one-minute videos on any topic under the sun!

 

 

Hire Professionals

You may not think you need a professional video production company on a short video about yourself, but it can make all the difference in the world. Our company specializes in making short, engaging videos of all kinds, and we can help you come up with something that will gain people’s attention and increase visibility for your company while still allowing you to have fun and be yourself.

Such short videos are useful for content marketing because they are visceral and make people feel and experience things that cannot be explained through written text.

Gloopt is a video platform that allows businesses to take advantage of the power of short videos. With Gloopt you can create videos on any topic – from entertainment to marketing and revolutionize education and learning!

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

Download Gloopt here!
Download Gloopt here!

Tips on Creating One Minute Engaging Videos That Go Viral

They say online videos go viral all the time, but few people can figure out how that happens. It’s tough to determine what makes a video popular enough to be seen by millions of people all over the world. Sometimes it’s a video about a cute cat, or sometimes it’s someone doing something embarrassing while a camera is rolling. A viral video could be about anything, but that hasn’t stopped content marketers from trying to find the formula that makes a video “accidentally” become popular.

Making a video that goes viral is tough, and some would say that it’s impossible, but you can still find ways to ensure that your marketing video will be seen by enough people to make your effort worthwhile. Here are some tips that will help.

Keep It Short

Videos that are shared online and seen by millions of people are very short, with many being less than a minute long. People have short attention spans when they’re online; they spend a few seconds scrolling through a website before moving on to something else. They won’t want to sit through a five minute commercial, but they will be more likely to spend 30 seconds on something fun and entertaining.

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

Download Gloopt here!
Download Gloopt here!

Tips and Tricks for Creating Engaging Scripts for Short Videos (Part 2)

Tell A Story

Just because your video is short doesn’t mean it can’t tell a good story. Try to use your video to present a common problem, and spend the next minute explaining how your products or services can help solve that problem. End with a brief call to action about how people can learn more about your business, but focus more on the story and not your product. That will make your video far more engaging.

Gloopt from Terry Brock
Gloopt from Terry Brock

 

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

 

Have Plenty of Energy

Finally, any video that you create should have plenty of energy. Inject some of your own personality into the script, use plenty of humor if it’s appropriate, and have fun. If you’re having a good time, chances are that the people watching will be having a good time as well.

If you would like to create engaging videos for your business but don’t have the resources or the time to do so, feel free to give us a call.

Building a library of these kinds of short videos is a great way to distribute relevant information to your customers while also engaging them efficiently and long enough to turn them into potential leads that convert to sales.

Our company specializes in creating short videos for businesses of all kinds, and we would be glad to help you with your video marketing campaign.

Download Gloopt here!
Download Gloopt here!

Tips and Tricks for Creating Engaging Scripts for Short Videos

They say that online video is the future of content marketing. YouTube receives nearly a billion unique visitors every month, and short videos have all but taken over some people’s Facebook walls.

The right video can go viral and be seen by millions of people all over the world, but how can a small business create such a video?

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged

Videos often go viral by accident, so making a true viral video is like capturing lighting in a bottle, but there are some tips and tricks that will help you create engaging videos that will at least improve your brand’s visibility. V14

Keep It Short

The first step in creating an engaging marketing video is to keep it short. Most people will only watch a video for a few seconds before moving on to something else, so you should keep your video under a minute long. People tend to have short attention spans when they’re online, so you don’t want to give them something that they’ll have to devote a lot of time to.

Short, crisp, less than a minute videos are not that hard to create, offer relevant information to your customers and at the same time are able to pique their curiosity enough to convert them into potential sales.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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Short Vs Long Videos – The Secret To Driving User Engagement

Online video is said to be the future of content marketing, but what does that really mean? It’s easy to assume that a business can gain people’s attention just by posting what amounts to a television commercial or a introductory video on YouTube, but it’s not that simple. People usually decide in seconds whether or not they will sit through an entire video, and if it’s too long or doesn’t engage them immediately they will just click the “back” button on their browser.

Keep Your Videos Short

One of the keys to video marketing is keeping your videos short, often less than a minute long. Short videos are much easier for the average Internet user to digest, especially when they come across them on social media or in an email marketing campaign. A short video can still tell a lot about you and your business, and you will have a better chance of having it seen than if you were to make a five-minute advertisement.

Creating Short Videos for Your Business

Creating the right video for your business can be difficult, but we are here to help. Our company specializes in making short videos for businesses of all kinds, and we will be glad to produce an engaging online video that will increase your business’s visibility. For more information on the services we offer, contact us today.

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Share Your Brand Stories with Short Videos

There’s no way to know what online videos are going to go viral. The videos that are viewed by millions of people all over the world usually gain popularity by accident, but there are still ways to grab people’s attention with a 60-second video advertising your business, the most effective of which is to use these short clips to tell a story.

The best television and radio commercials have a definite narrative, and online ads are no exception. The biggest difference between an online video and a TV commercial is that people have the freedom to click away from an online video at any time. This means that producing a good online video is about grabbing the viewer’s attention in the first several seconds and using the remaining time to tell a compelling story about your brand. This can be about how your business got started, or it can be about a common problem that your services can solve. In any case, it should end with a call to action that directs the viewer to a website or phone number where they can learn more.

Creating Short Videos for Your Business

Naturally, the best way to create engaging videos for your business is to leave the job in the hands of professionals. Our company specializes in creating high-quality videos for virtually any business, and we will be glad to help tell the story of your brand. Contact us today for more information.

Download Gloopt here!
Download Gloopt here!

Power of Short Videos for Driving User Engagement

When YouTube was launched in 2005, it seemed like such an innovative concept. Here was a place where people could post, view and share videos about anything practically with the click of a mouse. Online video suddenly became a useful tool for sharing ideas and interacting with others.

YouTube is still going strong today, but online video seems to have moved beyond it and permeated every corner of the Internet. A quick scroll down the average Facebook wall reveals just as many short videos as status updates and photos, and even Twitter sometimes consists of more Vines than 140-character tweets.

Short Videos and User Engagement V7

There is a good reason why online video has become so prevalent in recent years. While blogging and text ads will probably never go away, a short video can sometimes say so much more. Not only can an engaging video grab a user’s attention in seconds, but they can be used to demonstrate a product or just entertain a potential consumer long enough for them to remember a certain company.

Many of these videos run for less than a minute, with some lasting less than 20 seconds. That doesn’t make for much of a commitment for a user; someone who doesn’t want to spend several minutes reading a blog post or watching a long video can still take a few seconds out of their day to be informed or entertained by a short video.

Making Short Videos for Your Business

Our company specializes in producing short videos for small businesses. These videos can be easily shared on social media, and they are engaging enough to grab just about anybody’s attention. For more information on how our videos can increase your business’s visibility, contact us today.

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