How To Write Engaging Scripts for Short Business Videos (Part 2)

Know Your Audience

Making an engaging video for any reason is about knowing your core audience, and marketing videos are no different. Put in some research and know what kind of clients you have. You should know how old they are, what they do for fun and what they want out of your business. Write your script as if you are speaking directly to them. V26

Tell a Story

It’s tough to tell a story when you only have seconds, but it really is a good way to grab people’s attention. Since you are advertising your business, your story should focus on someone who needs what you have to offer. The subject of your video has a problem, and you’re going to present a solution. From there, you can move into what your company does and close with a call to action that directs your viewers to a place where they can find more information.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

Get Some Help from the Professionals

Making a video for any reason isn’t easy. Fortunately, we are here to help. Our company specializes in creating high-quality videos that are short, engaging and perfect for advertising practically any business.

Contact us today for more information about how our services can help your business grow.

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How To Write Engaging Scripts for Short Business Videos

An online video can be a great way to reach millions of people. YouTube is only second to Facebook in the number of unique visitors it receives every month, and even the average Facebook feed has just as many short videos as photos and status updates.

Unfortunately, people don’t always know what makes a great marketing video. These videos are only about a minute long, and it’s tough to get across enough information in that amount of time. If you want to write a script for an engaging marketing video, try keeping these tips in mind.

With Gloopt, you can create short, condensed one-minute videos on any topic under the sun!

Include Your Message in the First Several Seconds

Since your marketing video will be less than a minute long, you want to convey your message in the first several seconds. Most users decide in the first 20 or so seconds whether they’re going to sit through an entire video, so include your message as quickly as possible.

Building a library of these kinds of short videos is a great way to distribute relevant information to your customers while also engaging them efficiently and long enough to turn them into potential leads that convert to sales.

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

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How To Promote Your Brand with Videos

According to a recent study, online videos will account for as many as 69 percent of Internet traffic by 2017. On top of that, YouTube is now second only to Facebook in the number of unique visitors it receives in a month. With those kinds of statistics, it’s easy to see why so many call online video the future of content marketing. A 60-second video shared across social media and through email has the potential to be seen by millions of people. That kind of exposure was once something that businesses only wished they could have, and now it happens every day. V10

Promoting Your Brand Through Video Marketing

There are a lot of benefits to using video marketing to promote a brand. A 60-second video is easy for just about anyone to digest, and it can speak volumes about your brand if it’s produced well enough. Online videos can also be shared with a click of a mouse, so all you have to do is post it on your business’s Facebook wall or on Twitter to reach thousands or even millions of people.

Setting up the perfect online marketing video for your business is easy, especially if you hire a video production expert. Our company specializes in creating short and engaging videos to promote practically any business, and they can be shared across social media or as part of your email campaign.

For more information about how our services can help promote your brand, contact us today.

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How To Create Short Explainer Videos (Part 2)

Go Over Additional Benefits of Your Product or Service

A good product should have multiple uses, so the next step with your video is to outline other problems that your business can help solve. The goal at this point is to give reasons why your products and services can make life easier for anybody. V16

Include a Call to Action

Finally, your explainer video should wrap up with a call to action. This should point viewers in the direction of your business, usually in the form of a website or a phone number they can call for more information.

These four elements should be presented in a short yet engaging video. Including all of this information isn’t an easy task, but fortunately we are here to help you. Our company specializes creating short yet engaging explainer videos for businesses of all kinds, and we will be glad to produce a video that will give your business the visibility it needs to succeed.

Short, crisp, less than a minute videos are not that hard to create, offer relevant information to your customers and at the same time are able to pique their curiosity enough to convert them into potential sales.

If you are a solopreneur looking to engage their customers through short videos, get in touch with Gloopt today!

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How To Create Short Explainer Videos

Explainer videos, or videos that introduce businesses and the services they offer, are the latest trend in content marketing. These videos are short and easily digestible by just about anybody, and they can provide valuable insight into a new business in less than a minute. V8

Explainer videos can be a good way to introduce your business on social media, but there is definitely an art to producing one. It only takes a few seconds for the average computer user to decide whether they will sit through an entire video, so they will need to grab the viewer’s attention quickly. With that being said, here are some tips for creating a great explainer video for your business.

Start with a Problem

The best explainer videos typically start by introducing a problem that needs to be solved. This problem could be almost anything, but it should be something that almost everyone faces at some point, and it should relate to the services that your business offers.

Provide a Solution

Once you’ve establish a problem, the next step in creating an explainer video is to provide a simple solution. Once again, it should be related to your business. Typically, a product that your business offers will be presented as the ideal solution. It may not be the only solution, but it will be the easiest way to solve the problem.

Contact us today to learn more about how our videos can help your small business grow.

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How To Create Engaging Videos for Your Business (Part 2)

Have Plenty of Energy

It’s nearly impossible to grab a viewer’s attention with a boring video, so make sure that whomever or whatever you put in front of the camera displays plenty of energy. That could mean simply being excited about your business’s products and services, or it could mean opening with a joke that makes people want to watch more of your video. Whatever you do, don’t just have someone describe your business in a boring monotone; that is the kiss of death of any marketing video. V2

Get to the Point

An effective web marketing video should be less than a minute long. Remember that people tend to decide within seconds whether to keep watching a video, so you want to grab them right away and let them know what you have to offer. The rest of your video can describe what your business is about and include a call to action, but you want to make sure your viewers make it that far.

Call the Professionals

Making an effective marketing video is tough, and sometimes the best thing you can do is contact video marketing professionals to get the job done. Fortunately, our company is on hand to help you deliver short yet engaging videos that can grab the attention of your clientele. Contact us today for more information.How To Create Engaging Videos for Your Business

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How To Create Engaging Videos for Your Business

According to a recent Cisco study, online videos will account for 69 percent of consumer Internet traffic by 2017. Meanwhile, YouTube is second only to Facebook in daily page views. Online video is clearly the future of content marketing, but making a great video that grabs and keeps people’s attention isn’t easy. People often decide in a matter of seconds whether a video is worth watching in its entirety, so you want to make those seconds count. Here are a few tips that will help you with your video content. V21

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged

Know Your Audience

The most important part of making any video is to know your audience. For a content marketing video, this means knowing your business’s clientele. You should know how old they are, what their hobbies may be and why they would want your products or services. Do plenty of research to find this information through surveys or even just watching your business’s social media networks.

Building a library of these kinds of short videos is a great way to distribute relevant information to your customers while also engaging them efficiently and long enough to turn them into potential leads that convert to sales.

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

Contact Us Today!

How To Create Engaging Content for Short Business Videos

With online video being touted as the future of content marketing, creating a short video for your business seems like the perfect way to engage your clients. Minute-long videos are perfect for grabbing a person’s attention and delivering information in easily-digestible chunks. Unfortunately, it’s easy to forget that content is still king even when you’re making a seconds-long video to be posted to your website. V26

When you make a content marketing video, you do need to keep it short and to the point, but you also need it to be memorable and entertaining. Here are some tips that will help you come up with a great video for your business.

Get to the Point

It only takes a few seconds for someone to decide whether they will watch a video or click on something else, so you want to make the first few seconds of your video count. Get to the point quickly and give viewers an idea of what your business is about before they have a chance to click away.

Show Lots of Energy

Part of producing a memorable video is showing a lot of energy in front of the camera. Nobody wants to see a static shot of a person droning on monotonously about their business, Move around and show that you’re excited when you talk about your company. That will grab everyone’s attention and get them excited about what you have to offer.

End With a Call to Action

A good video will always leave the audience wanting more, and your video should be no exception. Once you’ve gotten the viewer’s attention, end with a call to action directing them someplace where they can indulge their curiosity and learn more about your business.

Getting Help from the Professionals

Making videos is hard, even if you’re only making a minute-long promotional video. Fortunately, we are here to give you the help you need. For more information on how we can help you develop the perfect video for your business, contact us today.

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How To Create Effective Video Marketing Strategy

According to a recent study from Cisco, online video will account for 69 percent of Internet traffic by 2017. YouTube already receives over a billion unique visitors every month, and even the average Facebook feed seems to have as many short videos as photos and status updates. Video marketing is clearly the wave of the future, and it’s time that your business gets on board with some short yet engaging videos.

Effective Video Marketing Strategy

To create an effective video marketing strategy, your videos should tie into your companies established goals and strategies. You don’t have to reinvent your current content marketing strategy; you are simply giving yourself one more tool that you can use to grab people’s attention on social media or your own website. V5

The big difference between a short video and other forms of content marketing is that the right video can more easily reach a large audience. A minute-long video is easily digestible, and it can be shared across multiple channels such as YouTube, Facebook, Google Plus and your own website. It should be short and to the point, and it should accurately show what your company is about. Meanwhile, you can use it to direct traffic to your business’s website where you can provide more detailed information about your services.

Hiring Professionals

Making compelling videos is difficult, but fortunately we are here to help. Our company specializes in creating short and engaging videos for businesses of all kinds. These videos could be just what your business needs to grab the attention of potential new clients and help your business grow. For more information about our video production services, contact us today.

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Power of Short Videos for Driving User Engagement

When YouTube was launched in 2005, it seemed like such an innovative concept. Here was a place where people could post, view and share videos about anything practically with the click of a mouse. Online video suddenly became a useful tool for sharing ideas and interacting with others.

YouTube is still going strong today, but online video seems to have moved beyond it and permeated every corner of the Internet. A quick scroll down the average Facebook wall reveals just as many short videos as status updates and photos, and even Twitter sometimes consists of more Vines than 140-character tweets.

Short Videos and User Engagement

There is a good reason why online video has become so prevalent in recent years. While blogging and text ads will probably never go away, a short video can sometimes say so much more. Not only can an engaging video grab a user’s attention in seconds, but they can be used to demonstrate a product or just entertain a potential consumer long enough for them to remember a certain company. Many of these videos run for less than a minute, with some lasting less than 20 seconds. That doesn’t make for much of a commitment for a user; someone who doesn’t want to spend several minutes reading a blog post or watching a long video can still take a few seconds out of their day to be informed or entertained by a short video.

Power of Short Videos for Driving User Engagement
Power of Short Videos for Driving User Engagement

Making Short Videos for Your Business

Our company specializes in producing short videos for small businesses. These videos can be easily shared on social media, and they are engaging enough to grab just about anybody’s attention. For more information on how our videos can increase your business’s visibility, contact us today.

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