Create Interesting Videos Featuring Other People!

Solopreneurs generally work on their own.

There is no delivery team working on the projects. No content team creating marketing material and no sales team selling that promotional content.

Create Interesting Videos Featuring Other People!
Create Interesting Videos Featuring Other People!

They have to wear all the hats by themselves.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

But that does not mean they cannot include other people in their videos for marketing.

  • An interesting way to include other people in your videos is to talk about them. Maybe you met another solopreneur at a networking event and are very impressed with them. Shout out to them. Not only will it build your credibility with customers (after all, not many businesses are ready to mention anyone else in their marketing communications!) but it will also build your reputation in the industry as someone ready to acknowledge their peers.
  • Another way to create interesting videos is to interview someone in your industry. Maybe an expert, maybe a venture capitalist, may be another solopreneur.
  • You can also include your customers in your videos. Maybe talk about the problems they faced initially and how you helped them.

There are many creative ways you can use to include others in your videos. The more interesting your videos are, more likely are the chances your guests will share that video with their own networks, giving you access to an even wider audience.

So get started with video marketing now!

Get in touch with Gloopt today to know how you can get create interesting videos for your business.

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Win Your Customers With Honest Marketing Videos!

Video marketing has become popular with marketers and customers alike.

As is evident by the emergence of YouTube as the second largest search engine after Google, and the success of micro-video platforms like Vine and Instagram, viewers all across the world love to consume content in the form of video.

And marketers have found the secret of winning over the customers!

Win Your Customers With Honest Marketing Videos!
Win Your Customers With Honest Marketing Videos!

A win-win situation for both.

Or so it seems.

Viewers are becoming smart. They know what content is genuine and what is fake. They can also distinguish between subtle and outright marketing videos.

That is why it has become all the more important to create videos that show the genuine side of the business you are promoting.

For solopreneurs, it is very important because all of the interactions with their customers are personal. There is no marketing team working on their behalf.

So if the customers feel that they are not being honest in their videos, solopreneurs face losing the trust equity. Also, if the video contents appears to be more of a marketing attempt, than a genuine effort on the solopreneur’s behalf to provide information to the customers, the videos are going to fail.

The only way you can win your customers is by creating honest communications and transparent videos.

Get in touch with Gloopt today to know how you can create interesting videos for your business.

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Key To A Successful Video Marketing Campaign – Be Consistent!

  • Be Consistent

As is with other forms of content marketing, video marketing works best when you are consistent with it. Publishing a video today and then forgetting about it till next month is not enough.

Your customers are interacting with your business regularly. It is time you returned the gesture as well.

Create short videos and publish them on a regular basis.

Every video does not need to be shot professionally. You can use your own smartphone or the webcam of your laptop to shoot videos. No need for professional editing either. The more you mess up the more real you seem.

 Successful Video Marketing Campaign
Successful Video Marketing Campaign

You can create short videos to educate your customers. Take a single concept in each video and explain it.

Share your brand stories with your customers. They would love to hear about the success stories straight from the horse’s mouth.

For that matter of fact they would also love to know if you ever failed and how you overcame that failure.

Share such anecdotes on a regular basis with your customers and they will definitely come to you for more.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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Have You Started With Video Marketing Yet?

Are you using videos to engage your customers online and interact with them?

Are your videos working for you?

Have You Started With Video Marketing Yet?
Have You Started With Video Marketing Yet?

Do you need more ideas on creating interesting video marketing campaigns?

Here are a few ideas for your online video marketing strategy that will help you create videos that work.

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged

  • Start Now!

For solopreneurs, the main challenge is to interact with their customers. What better way than to interact with them one on one with interactive videos!

Your customers have questions and you have answers. Why not create videos for each of those answers.

Once your customers see you in front of camera, bravely answering their questions and offering solutions to their problems, they will trust you a lot more!

You have launched a new book, why not give your customers a little peek? Highlight a few points of your book in the next video. Create your own “trailer” for your video.

Have a funny story from your last speaking assignment aboard a cruise? Share it with your audience via a short video!

Even if you are camera shy, it is high time you got in front of the camera and started talking to your customers.

If you are a solopreneur looking to engage customers through short videos, get in touch with Gloopt today

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5 Tips for Solopreneurs When Marketing With Videos – Track Their Performance!

In the last part of this series of blogs on video marketing tips for solopreneurs, I am going to discuss the most important aspect of your video marketing strategy.

5. Track The Performance of Your Videos! Video Marketing Trends for Solopreneurs

Simply placing a video on your website and then praying for clicks is not going to work. Nor is sitting ideal after the clicks.

There is still a lot to be done.

You have created your videos, placed them on website, shared them on your YouTube channel and your social media network and you are getting the views too!

Now what?

Now you analyze that viewing data.

Find out how many customers are watching your videos – are they new or repeat customers?

Determine where they are coming from – are they following referrals from social media, or any partner sites, or any other blogs? Then follow those links.

Find out which browsers your customers are using most. Are they using their desktops or their mobile devices to watch your videos? And are your videos optimized for different screen size?

Answering questions like these will give you further areas of action where you can refine your video marketing strategy and cover up any gaps that might be there.

It is all about satisfying the customers’ needs. What better way than the data from their viewing habits to find how to!

For more such tips on online video marketing, get in touch with Gloopt today!

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5 Tips for Solopreneurs When Marketing With Videos – Start The Conversations!

In this series of blogs, I am explaining a few tips and tricks for solopreneurs to create successful video marketing strategies.

A video marketing strategy only works when you have clear goals about why you are creating videos, you know the purpose these videos serve, and market them clearly to the target audience.

Here is the fourth tip in this series.

4. Start the Conversations Around Your Video

Creating videos is an exercise in building relations online and staying in touch with your followers.

Start the Conversations Around Your Video
Start the Conversations Around Your Video

If you have a loyal an following, chances are they already know all about you and are eagerly awaiting your next video.

If you are beginning to create a following for your brand, you need all the eyeballs you can get.

In both the cases, the key to success is to start the conversations with your customers/followers/potential leads.

Solicit their feedback, ask for comments on your new video. And then follow up on those comments. Thank all your customers for the time they took out for your video. Tell them about your upcoming ventures.

For the first time visitors, follow-up on the leads generated, ask them if they need any specific information about anything else.

Talk to them and keep the conversations flowing!

For more such tips on online video marketing, get in touch with Gloopt today!

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5 Tips for Solopreneurs When Marketing With Videos – Get Social!

An effective video marketing strategy requires more than just placing videos on your website or YouTube channel. It requires you to constantly work at it.

In my previous post I explained how solopreneurs can create effective video marketing programs by sharing their brand stories with the help of short, interactive branding videos!

Here is another tip for solopreneurs to create interactive videos that resonate with their customers.

3. Use Social Media To Promote Your Videos!

Social media channels are an effective way to spread word about your marketing efforts. Especially when it comes to videos.

People love to share interesting videos with their social networks. So give them something to share!

Use Social Media To Promote Your Videos!
Use Social Media To Promote Your Videos!

The key here is to remember that each social media channel has a different target audience and would respond differently to the contents of a video.

Facebook and Twitter are more casual when it comes to interactions. People are simply looking to interact with their friends and family and know the latest about the brands that they care for. So you need to have a video that is casual, possibly funny and at the same time gives your customers the latest news about your business.

LinkedIn on the other hand is a more professional network where you would do better with a video showcasing your brand values and corporate beliefs.

Be smart about how you use your video to interact with your audience with each of these social media channels!

Get in touch with Gloopt today to get started with video content marketing!

 

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5 Tips for Solopreneurs When Marketing With Videos – Brand Storytelling!

If you want to stay ahead of the competition and create an effective video content marketing strategy, simply placing a video on your website is not going to be enough.

In my previous post I explained how solopreneurs can create effective video marketing programs by developing separate video campaigns, each targeting a different goal. Online Video Marketing Tips for Solopreneurs!

Here is another tip that solopreneurs can benefit from.

2. Brand Storytelling with a Video

Being a solopreneur is not easy. You have to manage everything on your own. From doing the actual work, to marketing and selling your services, answering customer queries and on top of that staying motivated day after day to repeat the process.

It can’t be easy.

It is NOT easy.

And your customers would love to know how you manage to wear so many hats all at the same time.

Creating short videos that tell the story of your brand, how you got started, what motivated you to start everything single handedly – these are the kind of stories that customers love to know.

They would love to know that you struggle with multiple priorities, just like them, and still manage to stay on top of it all.

Sharing stories that resonate with your customers and let them see a human side of your business is what will help you establish that emotional connect with your audience.

Your audience loves video – consume it, share it and engage with it!

Why not give them what they want?

Get in touch with Gloopt today to get started with video content marketing.

 

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5 Tips for Solopreneurs For Marketing With Videos!

As a solopreneur you wouldn’t be new to the video marketing strategy.

True, that it has evolved rapidly over the last few years but the basic concept is still the same. Capture you audience’s attention with a video and prompt them to take an action.

Tips for Solopreneurs When Marketing With Videos
Tips for Solopreneurs for Marketing With Videos

Here are 5 tips that separate an ordinary video from a great video that converts.

1. Create separate campaigns with separate goals.

Determine what actions would you want your audience to take once they have watched the video and then create videos that specifically target those. For example, if you want new customers to download a free demo, you can create a series of short videos that talk about your product and services and then end it with a call-to-action that calls for the download.

On the other hand, if your customers have already downloaded the free demo, they are now ready to be moved to the next stages in the buying cycle. Create a series of short marketing videos that show your products and services in action with a CTA that calls for them to sign up for a consultation with you.

This way you can create separate video marketing campaign each targeting a different goal. By tracking the performance on each of these campaigns, you can analyze the effectiveness of your sales funnel.

Separate campaigns for separate stages of buying cycle will also help you find the gaps in your marketing strategy and will indicate the problem areas that you need to fix.

For more such tips on video content marketing, get in touch with Gloopt today!

 

 

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Do’s and Don’ts of an Effective Video Marketing Strategy! Part 2

Creating short videos is the new content marketing tool that most of the internet marketing specialists are using today to connect with their customers and prospects online.

Videos are becoming increasingly popular among customers and their appetite for consuming video trend is increasing day by day. That means solopreneurs cannot ignore it, nor can they go wrong with it.

Don'ts of an Effective Video Marketing Strategy!
Don’ts of an Effective Video Marketing Strategy!

Since solopreneurs have to do everything on their own, they need to stay updated on all marketing trends.

In my previous post I covered a few Do’s that will help solopreneurs while devising their video marketing strategy.

Here are a few Dont’s that will help you avoid any mistakes with your online video marketing strategy and keep you on track.

  • Do not autoplay the video as soon as the webpage gets loaded. Your customers will hate it if you assumed their interest in the video. Instead use the webpage as a way to elicit leads in the form of email subscription pop-ups. You would be killing two birds with one video!
  • Do not create videos that you think are important. Give your customers what they want. Even if it is a simple advice. They will love you for it.
  • Do not ramble. Get to the point as quickly as possible. Your customers’ value their time. That is why they are watching the video instead of reading about it. Value their time.

Get in touch with Gloopt today to get started with video content marketing!

 

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