An interesting way to include other people in your videos is to talk about them. Maybe you met another solopreneur at a networking event and are very impressed with them. Shout out to them. Not only will it build your credibility with customers (after all, not many businesses are ready to mention anyone else in their marketing communications!) but it will also build your reputation in the industry as someone ready to acknowledge their peers.
Another way to create interesting videos is to interview someone in your industry. Maybe an expert, maybe a venture capitalist, may be another solopreneur.
You can also include your customers in your videos. Maybe talk about the problems they faced initially and how you helped them.
There are many creative ways you can use to include others in your videos. The more interesting your videos are, more likely are the chances your guests will share that video with their own networks, giving you access to an even wider audience.
And marketers have found the secret of winning over the customers!
A win-win situation for both.
Or so it seems.
Viewers are becoming smart. They know what content is genuine and what is fake. They can also distinguish between subtle and outright marketing videos.
That is why it has become all the more important to create videos that show the genuine side of the business you are promoting.
For solopreneurs, it is very important because all of the interactions with their customers are personal. There is no marketing team working on their behalf.
So if the customers feel that they are not being honest in their videos, solopreneurs face losing the trust equity. Also, if the video contents appears to be more of a marketing attempt, than a genuine effort on the solopreneur’s behalf to provide information to the customers, the videos are going to fail.
The only way you can win your customers is by creating honest communications and transparent videos.
Every video does not need to be shot professionally. You can use your own smartphone or the webcam of your laptop to shoot videos. No need for professional editing either. The more you mess up the more real you seem.
You can create short videos to educate your customers. Take a single concept in each video and explain it.
Share your brand stories with your customers. They would love to hear about the success stories straight from the horse’s mouth.
For that matter of fact they would also love to know if you ever failed and how you overcame that failure.
Share such anecdotes on a regular basis with your customers and they will definitely come to you for more.
A video marketing strategy only works when you have clear goals about why you are creating videos, you know the purpose these videos serve, and market them clearly to the target audience.
Here is the fourth tip in this series.
4. Start the Conversations Around Your Video
Creating videos is an exercise in building relations online and staying in touch with your followers.
If you have a loyal an following, chances are they already know all about you and are eagerly awaiting your next video.
If you are beginning to create a following for your brand, you need all the eyeballs you can get.
In both the cases, the key to success is to start the conversations with your customers/followers/potential leads.
Solicit their feedback, ask for comments on your new video. And then follow up on those comments. Thank all your customers for the time they took out for your video. Tell them about your upcoming ventures.
For the first time visitors, follow-up on the leads generated, ask them if they need any specific information about anything else.
The key here is to remember that each social media channel has a different target audience and would respond differently to the contents of a video.
Facebook and Twitter are more casual when it comes to interactions. People are simply looking to interact with their friends and family and know the latest about the brands that they care for. So you need to have a video that is casual, possibly funny and at the same time gives your customers the latest news about your business.
LinkedIn on the other hand is a more professional network where you would do better with a video showcasing your brand values and corporate beliefs.
Be smart about how you use your video to interact with your audience with each of these social media channels!
Get in touch with Gloopt today to get started with video content marketing!
If you want to stay ahead of the competition and create an effective video content marketing strategy, simply placing a video on your website is not going to be enough.
In my previous post I explained how solopreneurs can create effective video marketing programs by developing separate video campaigns, each targeting a different goal.
Here is another tip that solopreneurs can benefit from.
2. Brand Storytelling with a Video
Being a solopreneur is not easy. You have to manage everything on your own. From doing the actual work, to marketing and selling your services, answering customer queries and on top of that staying motivated day after day to repeat the process.
It can’t be easy.
It is NOT easy.
And your customers would love to know how you manage to wear so many hats all at the same time.
As a solopreneur you wouldn’t be new to the video marketing strategy.
True, that it has evolved rapidly over the last few years but the basic concept is still the same. Capture you audience’s attention with a video and prompt them to take an action.
Here are 5 tips that separate an ordinary video from a great video that converts.
1. Create separate campaigns with separate goals.
Determine what actions would you want your audience to take once they have watched the video and then create videos that specifically target those. For example, if you want new customers to download a free demo, you can create a series of short videos that talk about your product and services and then end it with a call-to-action that calls for the download.
On the other hand, if your customers have already downloaded the free demo, they are now ready to be moved to the next stages in the buying cycle. Create a series of short marketing videos that show your products and services in action with a CTA that calls for them to sign up for a consultation with you.
This way you can create separate video marketing campaign each targeting a different goal. By tracking the performance on each of these campaigns, you can analyze the effectiveness of your sales funnel.
Separate campaigns for separate stages of buying cycle will also help you find the gaps in your marketing strategy and will indicate the problem areas that you need to fix.
For more such tips on video content marketing, get in touch with Gloopt today!
Here are a few Dont’s that will help you avoid any mistakes with your online video marketing strategy and keep you on track.
Do not autoplay the video as soon as the webpage gets loaded. Your customers will hate it if you assumed their interest in the video. Instead use the webpage as a way to elicit leads in the form of email subscription pop-ups. You would be killing two birds with one video!
Do not create videos that you think are important. Give your customers what they want. Even if it is a simple advice. They will love you for it.
Do not ramble. Get to the point as quickly as possible. Your customers’ value their time. That is why they are watching the video instead of reading about it. Value their time.