How Much Does A Video Marketing Strategy Cost? – Video Marketing FAQs

Frankly, not much!

Creating and producing videos is a lot less cheaper today than it was a few years ago. Today, anyone with a smartphone or a laptop with a decent quality webcam can create and produce videos on their own and get started with their own video marketing strategy.

Most of the smartphones, laptops and mobile devices come with high quality, powerful webcams that can be used to create short, interactive videos. Add an external microphone and you can create superior quality videos for your business. V8

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged!

You do not need a professional production company to create videos until and unless you are targeting a C-level audience. Since solopreneurs mainly interact with their clients on individual basis, such a setup works well for them.

Moreover, a number of video editing software are available online which you can use to edit your videos on your own. Most of these software are simple and can be used by anyone who has basic understanding of the computers.

Building a library of these kinds of short videos is a great way to distribute relevant information to your customers while also engaging them efficiently and long enough to turn them into potential leads that convert to sales.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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How Do I Get Started With A Video Marketing Strategy? (Part 2) – Video Marketing FAQs

Creating short, to-the-point videos that solve problems for your present and future clients is a powerful key to success in today’s business.

In my previous post on some of the frequently asked questions on video marketing, I explained how businesses can create content for their videos using the FAQs that their customers ask them.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

Most of the businesses will question the redundancy of having an FAQ (Frequently Asked Questions) section and creating videos on the same topics. The point here is to create as much of useful information for your customers as possible and think of different ways in which to deliver that information. V7

Once you have identified the common questions that your customers might have about the concepts in your industry, you can use those as fodder for your video marketing strategy. The best way is to use a single question or a point in a video and create a short, one minute video that answers that question as succinctly as possible.

Building a library of these kinds of short videos is a great way to distribute relevant information to your customers while also engaging them efficiently and long enough to turn them into potential leads that convert to sales.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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Do’s and Don’ts of Video Content Marketing! (Part 3)

In this series of short blog posts, I am discussing a few do’s and don’ts of video content marketing. Following these simple steps can help businesses greatly in creating short videos that resonate well with their customers and are successful in telling their brand stories.

3. Don’t lay too much emphasis on post-production edits. Do let your customers see the real picture. V26
Most of the marketers end up wasting too much money and time with post-production edits in order to get that picture perfect video.

However, I would suggest to use a little caution there.

With Gloopt, you can create short, condensed one-minute videos on any topic under the sun!

The rising trends of casually shot videos have proven that customers tend to trust videos that are not edited or formally shot. Such videos generally tend to put the brands and businesses in good light which might not always be true. Hence, a little mistrust with the audience.

To avoid such situations, marketers need to be careful with their post-production edits so that they do not accidentally cut off the spontaneous moments which add authenticity to videos.

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

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How Do I Get Started With A Video Marketing Strategy? – Video Marketing FAQs

Now that I have given you enough reasons for getting started with a videos as part of your marketing strategy, the next thing to know is how to get started with a video marketing strategy.

To do that one needs to understand the reasons why people watch videos. Apart from entertainment, the next big reason why people watch videos is because they are looking for solutions to their problems.

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged

You might have done the same – gone to YouTube in search of some “How To” videos that solve your problem right away. And you would agree when I say that YouTube never fails anyone when it comes to how-to videos.V6

So to get started with your own video marketing strategy, first of all you need to identify the core problems of your customers and their pain areas. The best way to go about is to take a look at your FAQ (Frequently Asked Questions) page and get a list of the common problems faced by your customers.

Short, crisp, less than a minute videos are not that hard to create, offer relevant information to your customers and at the same time are able to pique their curiosity enough to convert them into potential sales.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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Why Do I Need A Video Marketing Strategy? (Part 2) – Video Marketing FAQs

In this series of blog posts I am undertaking a few of the frequently asked questions that businesses have regarding getting started with a solid video marketing strategy.

In my previous post I explained a couple of the reasons why it is necessary for businesses, particularly SMBs (Small and medium sized businesses) and solopreneurs to get started with video marketing strategyV5

With Gloopt, you can create short, condensed one-minute videos on any topic under the sun!

Here are a few more reasons for getting started with video marketing

  • Human brain’s retention power increases when it is stimulated with both audio and visual information. So the chances are if you are delivering relevant but complex information in form of text, your consumers might not be able to retain it for long. However, if the same information is delivered using videos, your customers have a higher chance of retaining it.
  • Search engines have started giving preference to well optimized videos over the text which is evident from the appearance of videos in search results for almost all queries.

Keeping the above facts in mind, it might be prudent for solopreneurs to start thinking about their video marketing strategies.

Your audience loves video – loves to consume it, share it and engage with it!

Why not give them what they want?

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

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Do’s and Don’ts of Video Content Marketing! (Part 2)

The second thing you need to keep in mind while creating a video content marketing strategy is to make sure that your videos include real people.

2. Do include real people in your videos. Don’t just use models
A model might look good in front of the camera but they certainly will not look good explaining about your products and services when they themselves know nothing about them.

Instead use members of your team who have been central in the development of these products and the services. Such people, when explaining the rationale behind the development of the concept of your products and services, appear more trustworthy and incite trust in your brand. V24

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

Also, creating casual videos with behind-the-scenes glimpses into your work culture will introduce your team members to your target audience. This interaction with the real people is what is going to resonate with your customers.

For example, take a look at the video from LandRover company which has correctly identified this idea behind the success of their video.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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Why Do I Need A Video Marketing Strategy? – Video Marketing FAQs

Every time I come across a new concept, product or a service, the first question that comes to my mind is “Why do I need it?” and “How does it help me?”

I am sure that a lot of businesses and solopreneurs are asking the same question for Video Marketing.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

Here are a few facts that will answer this question for those who are still unconvinced about the utility of videos as an effective marketing tool.

  • In today’s digitally advanced world, a number of digital media are fighting for the attention of consumers. The success of any medium is dependent as much on the reducing attention spans of the consumers as it is on the attractiveness of that medium for consumers.
  • With already reduced attention spans, consumers prefer to “watch” their information as compared to reading the same on websites or anywhere else. Moreover, consumers today want their information right away and in a format which is easier to understand and absorb.

If you are a solopreneur looking to engage their customers through short videos, get in touch with Gloopt today!

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Online Video Marketing FAQs – Your Video Marketing Questions Answered

There is little doubt that viewers all across the world are hooked on online video. Numerous researches have shown that viewers are consuming a lot more content via videos than any other format of content.

V10But even then businesses have not started actively pursuing videos as a marketing strategy. Solopreneurs especially are doubtful when it comes to the effectiveness of the video marketing in generating sales.

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged

For solopreneurs, it is not always economically viable to jump on the latest marketing trends and blindly get on the latest bandwagon. For one thing, solopreneurs generally work with limited marketing budgets. For another, since its just them, they need to first get to the bottom of these trends before they can implement any of these strategies for their business.

In this blog series, I am going to make it a little easy for solopreneurs to trust the concept of video marketing and get started with their own short videos!

In this blog series I am going to take a few of the frequently asked questions regarding the benefits of video marketing strategies and why businesses need to start thinking of videos as a strategic marketing tool!

If you are a solopreneur looking to engage their customers through short videos, get in touch with Gloopt today!

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Do’s and Don’ts of Video Content Marketing!

A lot of marketers do not realize the potential of video marketing when it comes to generating leads and sales.

Some of the most common mistakes they make while creating content for videos is that they forget that actual people are going to watch these videos. It is not like creating content that is keyword rich so the search engines will give it preference over others. Here people are going to watch these videos and if they do not like what they look at, they are not going to come back.

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged

So you need to make sure that your videos are not about what you want to tell your customers. Rather what they want to know.

To avoid such situations, here are a few do’s and don’ts that will help content marketers create effective content for their videos.

1. Don’t create videos that tell people what you want to say. Do create videos with stories that your customers would like to hear.

As I mentioned before, actual people are going to watch your videos. Not just search engines. So you need to create content around the information that your customers are seeking. Not around the stories that you want to tell them.

Your audience loves video – loves to consume it, share it and engage with it!

Why not give them what they want?

Get in touch with Gloopt today to get started with video content marketing

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4. Build A Support for Your Video – 5 Things To Do When Using Videos on Your Landing Page

If you are planning to use videos on landing pages, there are a number of things you need to make sure you get right.

First and foremost you need to ensure that you have clearly defined the marketing goals for both your video and your landing page and that they complement each other. V2

Next you need to make sure that you have a solid script for your video that tells an interesting brand story.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

Next, you need to measure the performance of your video using various metrics through video analytics.

In this post, I am going to discuss how you can take on additional activities to build a support for your video.

On your landing page, you aim should be to make your video the main center of attention. But you need to build a support for your video using the content on the page. For example, using clear call-to-action outside of the video player so that even if people do not want to see the video till the end, they have the option to take the desired action.

You can also build support for your video by adding social sharing buttons on your landing page so that the interested customers can share it with their own network.

The idea is to get the conversation started around your video.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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