3 Important Aspects of Video Content Marketing

Video content marketing has brought a new touch to marketing strategies. Out of a list of 100 strategies, video content marketing kills them all. The creation of a video for sell of company ideas and what they do is amazing. This method seems to be the best approach as businesses anticipate creating different videos each day. But apart from being the best strategy, here is more to it.

3 Important Aspects of Video Content Marketing
3 Important Aspects of Video Content Marketing

Improves competition
Besides being attractive, videos help to bring the message out clearly. The audience does not need to strain and most important only takes a few minutes and everything is out there. This tells you that video content marketing sells a business and puts you ahead of your competition.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

Easy shares
It’s easy to share videos on social platforms in the current digital World. Instead of sharing a lengthy article, there is an option to share videos which are likely to get more views. This could then result to more shares and likes from your watchers.

Meets the demands of all users
Video content marketing carries all the elements that viewers anticipate for. This strategy makes viewers understand what a product or service is all about rather than simply reading statements.

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2 Video SEO Success Strategies You Probably Never Consider

One of the most intriguing niches in internet marketing has to be search engine optimization or SEO. For a lot of people, search engine optimization is a mystery although it shouldn’t. YouTube or video SEO for instance; most people’s knowledge is limited to keywords and proper descriptions only yet there is some more.

Video SEO Success Strategies
Video SEO Success Strategies

Transcribing videos
Search engines like Google find information through analysis of text, backlinks, keywords, and freshness of content, among other 196 qualities before they return an answer to a search query within a milli-second. One aspect I have seen just a handful of video content marketing sites do is transcribing those videos. Moz does it; why shouldn’t you. It brings way more traffic and worth doing.

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged.

Building backlinks
Even when your content marketing videos are embedded on YouTube, it’s always a good idea to build links to it with the proper anchor text. By building backlinks to your YouTube page for example, you also help boost the performance of your videos on YouTube, as well as anchor text power to your domain. Talk about killing two birds with one stone.
If you want to get started with video content marketing in your business, reach out to Gloopt today.

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How Do I Make My Videos Stand Out of The Crowd? – Video Marketing FAQs

As more and more businesses are turning to videos to promoting their products and services, the internet has been flooded with millions of videos on a single topic.

The challenge that businesses are facing now is not to produce videos, but to produce videos that stand out of the crowd and manage to attract their customers’ attention.

Creating short videos is not difficult – all you need to do is make sure the content of your video is attractive enough to capture the eyeballs. V16

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged

Viewers today are not looking for pretty models talking anything about a product. They want information that is relevant and useful to them. So instead of hiring models to represent your brand, why don’t you get in front of the camera and start talking about your business? Viewers are more likely to buy from you if they trust you.

Moreover, creating videos that are casual and conversational are likely to resonate well with your customers as compared to videos that are formally shot.

Another thing to make sure is to keep the length of the videos short. Users today have short attention span and quickly lose interest in videos that are long. To avoid that, make sure to stick to a script that is under a minute long.

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

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3 Rules that Enable Successful Video Content Marketing

There is no doubt that video content marketing contributes a lot to the success of a business. The introduction of social platforms which promote video sharing has boosted this tool even more. Currently, businesses do not need to go a long way to get their video shared on You Tube or any other social platform with many users. But that’s not enough for video content marketing; entrepreneurs need to perfect their game by observing 3 main rules. Video Marketing Trends for Solopreneurs

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged

Short and fully descriptive
Short videos are very effective when it comes to marketing. Taking only a minute to tell your customers what you do and where to find you is enough. Apart from that, the audience does not have time and only need something small to be able to follow and make a the right decision . The short video should explain all details customers need.
Short, crisp, less than a minute videos are not that hard to create, offer relevant information to your customers and at the same time are able to pique their curiosity enough to convert them into potential sales.

If you are a solopreneur looking to engage their customers through short videos, get in touch with Gloopt today!

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How Do I Use SEO to Promote My Videos On Search Engines? (Part 2)- Video Marketing FAQs

In my previous post I explained a few SEO tips that businesses can use to optimize their videos for search engines.

Here are a few more tips that can help in the Search Engine Optimization of the videos. V17

3. Use these keywords in the title, description and other relevant tags to make your videos more search friendly.

4. Create backlinks for your videos through your website and blogs to direct your customers to your videos. Also, link back to your website by using your website link in the description of your video. Though it will not be counted as a backlink for your website or add link juice, it is a good way to direct your target audience from your videos to the main website.

5. Make sure you create a video sitemap and submit it just like an XML sitemap to your website. It will create an index of all your videos on the website and make it easier for the search bots to crawl and index them.

6. Transcribe your videos. Since the search bots cannot comprehend the contents of your videos, it gives you additional space to include keywords. It will also help you create additional content for your website or blogs.

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

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How Do I Use SEO to Promote My Videos On Search Engines? – Video Marketing FAQs

Making your videos search friendly and user friendly is the key to a successful video marketing strategy.

Since search engines are preferring and including videos in the search results, it has become important for businesses and marketers to make their videos search friendly and user friendly. After all, if the search engines cannot find your videos and your users cannot search for your videos online, what is the use of delivering premium content through videos?

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

Here are a few tips that you can use to optimize your videos for search engines. V15

1. Find out the relevant keywords for your videos. The keywords should not only be able to clearly define the content of your videos but they should also be relevant to the search queries your users are using to find information on internet.

2. Use search query suggestions from Google and YouTube to find out what your target audience is searching for. It would also be prudent to find out the keywords that your competition is targeting. Also, you can look towards the comments on those videos to find out additional topics that your customers want information on.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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Do’s and Don’ts of Video Content Marketing! (Part 5)

5. Don’t ignore the essentials like sound and background music. Do invest in a good background score and sounds.

Even though your video might be supported by a strong script and amazing content, there are a few essentials of video content marketing that you should follow and that would add on to its value.

Like a good background score. The background music shouldn’t be too overpowering and yet should complement your content.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

Do check the sounds of your video so that it is loud and clear.

Another thing to add to your video is a strong call-to-action at the end of the video. Be creative. A simple “contact us now” or “buy now” is better than nothing at all but it is a standard CTA that might be overlooked. VideoOnline

Also add the address, contact information and the website address to your video so that your customers know how to get in touch with you.

Do add the share buttons to your video so that if your customers like it they can easily share it with their social networks.

Follow these simple rules of video content marketing and create effective videos that convert well!

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

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How Do I Get These Videos Online? – Video Marketing FAQs

Once you have identified the topic on which you will be creating videos and developed short, effective scripts to shoot these videos, the next step is to get these videos online.

The best and the most successful way is to create a YouTube channel for you business, upload the videos to your YouTube channel and from there, you can use the embed code to place these videos on your website or blog.

With Gloopt, you can create short, condensed one-minute videos on any topic under the sun!

The reason I suggest YouTube is because all it takes to set up a YouTube channel is a Gmail Account which normally everyone has and is free. Moreover, the format that YouTube uses for videos is viewable across all platforms and operating systems. So whether your customers are viewing your videos on laptops, Macs, iPhones, android phones or other tablets, they would be able to watch your videos.

One thing to note here is not to use Flash to create your videos because Flash does not work with iOS based devices. So you would essentially be preventing a lot of your customers from watching your videos if you use Flash.

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

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How Do I Promote My Videos Online? – Video Marketing FAQs

Simply creating a video and then hoping that your customers will find you is not enough for your video marketing strategy.

Just like you do everything to promote the content on your website, blogs and other forms of written content, you need to promote your videos vigorously to get it to the right audience and people who matter to you and your business. V14

1. The first thing to ensure is that you optimize your videos for search engines. Search Engine Optimization or SEO is required not just for promoting websites on the search engines. You also need to make sure that search engines and users can find your videos.

2. You can use various search queries suggestions from Google and YouTube to find out relevant keywords and keyphrases that your users are using to find you.

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged.

3. Use social media to spread the word about your videos. Create attractive snippets for Facebook, Google+ and Twitter to get your customers to watch your videos. If you are trying to target professionals through your videos, use LinkedIn to reach out a bigger base of professionals in your industry.

4. Ensure that you use social media share on your video landing page so that it is easy for your visitors to share your videos with their social media network.

If you are a solopreneur looking to engage their customers through short videos, get in touch with Gloopt today!

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Do’s and Don’ts of Video Content Marketing! (Part 4)

In this series of short blog posts, I am discussing a few do’s and don’ts of video content marketing.

By following these simple steps, businesses and marketers can create videos that not only resonate well with their customers but are also successful in generating leads and converting sales. 3

4. Don’t use a tried and tested formula always to tell your brand story. Do experiment a little.
Most of the marketers make the mistake of sticking with the safe and secure methods of creating their videos. The end result is that videos might be mildly successful with their customers initially but since they are repetitive in nature, their customers are eventually going to get tired of them and move on to more interesting videos.

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged

Such videos look uninspired and repetitive and lose their charm soon. Such videos fail to engage the customers as opposed to some videos that instantly grab their customers reactions.

The best way to take here is to experiment a little. Twist and tweak the script a little. Let the story unfold slowly.

Use the data from the video analytics and the feedback and comments of your customers to find out what kind of videos they like and then create such videos.

If you are a solopreneur looking to engage their customers through short videos, get in touch with Gloopt today!

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