Online Video Marketing for Solopreneurs

When it comes to online marketing, the playing field is relatively leveled. You do not need huge budget to create content for your audience. You only need relevant content for your customers and then a little bit of creativity to deliver that content to your target audience.  VideoMarketing

This is where online video marketing comes into play.

It is not sufficient to just broadcast online.

The key to a successful digital marketing campaign is to build engagement with your customers online.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

And you can achieve that with short (less than a minute long) videos that resonate well with your customers that are long enough to cover the highlights of your message to your customers and yet are short enough to maintain their curiosity.

Another reason for using short marketing videos to market your products or services is that videos are more visually simulating that simple text that fails to capture the emotions and personalized touch of your services.

Moreover, people have better retention when it comes to audio and visually simulated videos as compared to plain text which again is a good news for your products and services.

For solopreneurs, online video marketing works even better because it allows them to add their personal touch to their services and put it in front of their customers.

Get in touch with Gloopt today to know how you can get started with videos for your business.

 

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Creating an Effective Video Marketing Campaign

Over the last few years, the rules have changed for marketing. Promoting a product or service across all media is not enough and marketers are more than aware of the fact.

Creating an Effective Video Marketing Campaign
Creating an Effective Video Marketing Campaign

Parameters like customer engagement, customer satisfaction and customer support are lot more important than ever and marketers all over are looking for different ways to engage customers long enough to convert leads into potential sales.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

Marketers have turned to videos to satisfy the ever-growing demand from tech savvy customers for relevant and useful information but have yet to master the art.

For solopreneurs, who are used to doing everything on their own, marketing videos is another uphill task that can be made simpler with these following tips.

Building a library of these kinds of short videos is a great way to distribute relevant information to your customers while also engaging them efficiently and long enough to turn them into potential leads that convert to sales.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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Online Video Marketing Tips for Solopreneurs! – Part 2

In my previous post, I explained how video marketing has become an important marketing tool that is liked by marketers, businesses and customers alike.

Online Video Marketing Tips for Solopreneurs
Online Video Marketing Tips for Solopreneurs

The reason for this universal popularity of videos as a marketing medium is that they are easy to use for delivering relevant and useful information to customers and can engage customers more effectively.

The following tips will help you decide whether your video marketing strategies are going in the right direction or not.

  1. The emphasis is not on the company. The focal point is customer and the videos created are about them, not you. So offer them useful, relevant information that will give them reasons to come back.
  2. Creating long videos is so 2010. The efforts should now be focused on delivering the right information to the right target audience in the shortest time possible. Videos with running time more than 2:30 minutes tend to bore people, so try to keep your videos shorter.
  3. Be honest, casual and do not market your products bluntly. People are smart. Especially those that are searching for content through videos and they will definitely reject outright marketing efforts you try to put up in your videos.

Get in touch with Gloopt today to find out how you can create an effective online video marketing campaign that attracts customers and converts as well!

 

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Online Video Marketing Tips for Solopreneurs!

“The next big thing in content marketing is video”
– Just about everyone (who considers themselves as an authority figure in content marketing)

And it’s not a thing to be taken likely. Online Video Marketing Tips for Solopreneurs!

Especially for solopreneurs who are looking for video marketing for maximum returns from their limited marketing budgets.

In the last few years, video marketing has shifted from promoting business, products and services online to a more complex interaction with customers.

Video marketing strategies are not dependent on creating professionally shot, expensive videos displaying the products and services anymore. Your customers are looking for a reason why they should choose you over the competition and creating videos that give them this reason is the entire purpose of Video Content Marketing!

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged

Even though we can stay that this marketing strategy is still in a nascent stage where marketers are still experimenting to find the right way to create content that resonates well with customers and converts, there are no doubts that you ignore video marketing at your own peril.

In my next post, I will discuss a few important tips that will help solopreneurs create effective online video marketing campaigns.

If you are a solopreneur looking to engage their customers through short videos, get in touch with Gloopt today!

 

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How Can A Video Help You Sell Your Book!

Using videos for online and inbound marketing has become a favorite with many content marketers because of their effectiveness with customers. VideoOnline

Using short marketing videos or video blogging has become more important specially for writers as they help create buzz that attracts both readers and future sales.

Using short, one minute videos acts as a trailer for your new book and gives your viewers a glimpse into the upcoming book.

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged.

Moreover, you can create a number of such short marketing videos to highlight the main points in your videos which will give your customers further reasons to purchase your book.

With traditional methods of promoting and selling books becoming extremely expensive, such short, one minute promotional videos have become all the more relevant in case of solopreneurs who do not have huge marketing budgets to launch their books and are looking for creative video marketing solutions to promote their books and services.

Creating such short, crisp, less than a minute videos is not that hard, offers relevant, to-the-point information to your customers and at the same time are effective enough to pique their curiosity enough to convert them into potential sales.

If you are a writer, author or an expert looking to engage their customers through short videos, get in touch with Gloopt today!

 

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