How To Use Video Viewing Data for Marketing? Part 5

A lot of businesses spend a lot of time collecting data about their customers, their buying behavior, their visits to the website and their interaction with the online content. All in the hopes of refining their lead generation process, qualifying the generated leads and driving sales.

An important factor here is the data collected from the video analytics which shows the interaction of customers with the video content.

Till now, most of the businesses have judged the success of their video marketing campaigns by the number of views. Which of course, would make sense if you are in entertainment business.

Since most of us are not, here is a secret you probably didn’t know!

Use Video Viewing Data for Marketing
Use Video Viewing Data for Marketing

The information collected from video analytics can help you create effective video marketing campaigns for your business and brand and even make changes to the already existing ones.

By analyzing when your video gets the most viewers (time and day of the week), you can create a publishing schedule that coincides with these days so that you get maximum exposure on the videos.

Moreover, the actions that your viewers take immediately after watching your videos is yet another indication of how the video influenced their purchase decision. For example, if after watching your video, your customers clicked on the free demo downloads, you will know that they are interested in knowing more about the product and can approach them accordingly.

Hit the button below to reach Gloopt today and know how you can get started with creating short videos for your business.

 

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How To Use Video Viewing Data for Marketing? Part 4

Just like Google Analytics gives you inside information about the visitors on your website, your video analytics give you an insight about your customers’ viewing habits. And in turn, their buying decision process as well as their position in the buying cycle.

Analyzing the video viewing data is very important from marketing point of view because it tells you what your next move should be and how you can drive sales based on this data.

Use Video Viewing Data for Marketing
Use Video Viewing Data for Marketing

Based on the data collected from your video analytics, you can find out where your customers are watching your videos. Whether they are watching it on their desktops or mobile devices like laptops, smartphones, tablets, smart televisions etc.

This data should give you an indication of the platform that is most popular with your customers. If they are using their smartphones to watch your videos, it makes sense to develop video content compatible with all mobile operating systems.

Also, data about which browser your viewers are following most would mean you updating your video content to be accessible across specific browsers.

Using the data available from your analytics and combining it with your marketing automation processes, you can further refine your leads, approach them differently and finally turn them into prospective customers.

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

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What Online Videos Can Do For Solopreneurs

Whether it is embedded on the website or it is uploaded to YouTube or any other video platform, users search for and engage with videos more than they do so with text.

Which is why video has become the choicest of marketing tool with businesses of all sizes whether large corporations or small businesses. And so it must become important for Solopreneurs as well who must join their larger brethren and adapt their marketing strategies to feature online video marketing strategies as well.

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged

If implemented right, video marketing strategy has the potential of engaging the right customers with the brand as well as surpassing other marketing and advertizing strategies when it comes to driving leads and sales.

What Online Videos Can Do For Solopreneurs
What Online Videos Can Do For Solopreneurs

Videos have become even more important ever since it became very easy to create ones. Now, you do not have to spend huge budget on creating a professional video for your website. It has become as simple as owning a laptop with a webcam or a smart phone and a microphone. There are a number of platforms that allow users to create and upload their own videos.

Even if you wanted to get in touch with professionals, the task is much easier and cheaper than it was a few years ago.

Gloopt is a video platform that allows businesses to take advantage of the power of short videos. With Gloopt you can create videos on any topic – from entertainment to marketing and revolutionize education and learning!

Get in touch with us today to know how!

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How To Use Video Viewing Data for Marketing? Part 4

Your video analytics can give you a lot of important insights about the viewing habits of your customers and in turn their purchase decision making process.

That knowledge can be fed to your marketing automation processes to further segment and nurture your leads and convert them into final sales.

  • Another information that your video analytics give you is Why your viewers are watching your videos. Are they watching it because of a video email campaign that you ran previously or are they on your website via a referring or a partner website website. Are they coming from a pay-per-click campaign that you are running or are they here following some of your guest posts at another website.

This information should be able to give you an idea about how familiar are your viewers about your business. If they are watching your videos via their social networks or are directly following them on your website, that indicates they already know about your services and are probably even waiting for you to create your next video.

If they are here from a referring site or a blog that will indicate that their primary interest was that other website but your video was related to the context of their activities on that other website.

This will also give you an insight about the purpose that your videos serve for them. And based on all these facts, you can approach your leads accordingly.

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

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How To Use Video Viewing Data for Marketing? Part 3

The length of the duration for which your videos manage to hold your customers attention can help you identify the optimal length of the videos that you can use for your future online video marketing strategy.

Use Video Viewing Data for Marketing
Use Video Viewing Data for Marketing

If your videos are too short or too long, they might not be effective in capturing the attention of your users for long enough to turn them into prospective leads.

You can also use this data to further refine your leads. For example, you can take a threshold of 60% attention span and all those users who cross this limit can be segmented into prospective leads.

You can create an email marketing campaign to follow up with such customers giving them more information on the topic specific to the video and pushing them into the next stage in the purchase cycle.

By analyzing this data you can create more and more segments for your prospective leads and follow up with them accordingly.

This threshold limit should also give you an idea about where your customers lose interest in the video and you can alter the contents of your video accordingly. Maybe split a single video into a series of short videos on the topic. Or create more short videos dealing with a single topic each.

The choice is yours. The aim is to engage customers for as long as possible.

 

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Why Online Video Marketing Works Best for Solopreneurs

Deciding on the marketing budget and sticking to it can be a very challenging decisiong for solopreneurs. Mainly because they have to do all by themselves. Moreover the market place has changed a lot over last few years and keeping up with changing marketing options means that solopreneurs have to keep themselves up to date with the changing marketing trends and that too within limited budgets.

This is where online video marketing works best.

VideoOnlineShort interactive videos make customers feel comfortable with businesses and their brands which is especially important for small businesses and solopreneurs.

With videos more likely to appear on the first page for search results that text results, it is imperative that solopreneurs look for more and more such opportunities to drive search results.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

Email marketing campaigns are more likely to succeed with videos and improve customer interaction with the emails like clicking on the content and opening the email by almost 200-300%.

Creating such short videos is not that hard and all one needs is a laptop with a quality webcam and an external microphone (to improve the voice quality) and a few notes to remind of the important pointers that one wants to cover.

This strategy works well for solopreneurs because videos are easy to create and are better at converting potential leads.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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How To Use Video Viewing Data for Marketing? Part 2

Based on the viewing habits of your visitors, you can find out what kind of videos they prefer to watch and can alter your content creation strategy accordingly.

Use Video Viewing Data for Marketing
Use Video Viewing Data for Marketing

Some of the questions that you can answer by analyzing your viewers watching habits are – Is there any specific kind of videos that they interacted with more? How many times did they visit you to watch videos? For example, if more and more of your customers are watching a particular video about your product demonstration, then you should probably create more of those videos offering more details about your products.

With Gloopt, you can create short, condensed one-minute videos on any topic under the sun!

If on the other hand a video of your customer support services is not performing well. That knowledge combined with the fact you are still getting enough customer service calls you keep you busy the entire day, might mean that there isn’t enough information on the video to keep your customers interested. You might need to tweak your video content, add more valuable information and even move it to a section of your website where it is easily accessed by your customers.

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

 

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How To Use Video Viewing Data for Marketing?

Believe it or not, video viewing data collected from video analytics is a mine full of useful figures that can help you convert leads into sales.

Use Video Viewing Data for Marketing
Use Video Viewing Data for Marketing

Most of the businesses are using one or the other form of automated marketing processes to refine their leads and make sense of your customers interaction with the website.

But if you add video viewing data to this mix, you can identify the prioritize your prospects and approach them accordingly.

  • Your video analytics data can offer you a lot of information about who your viewers are and what do they expect from you. For example, by analyzing your viewing data, you can find out who your viewers are – whether they are repeat customers or they are new prospects. Armed with this knowledge, you can approach them in a way that suites their position in the buying cycle.

For example, a customer who has already downloaded a free demo of your services will definitely be ready to move to the next step in the purchase cycle as compared to someone who is visiting your website for the first time.

For new visitors, you might probably want to start in a subtle way and get them to sign up for the newsletters first.

 

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The Art & Science of Brand Storytelling with Videos – Part 3

In the third part of this blog series, I will be discussing a few more ideas on creating content for your video marketing strategy.

The Art & Science of Brand Storytelling with Videos
The Art & Science of Brand Storytelling with Videos

For solopreneurs maintaining a blog or a website as part of their business, it is a real challenge staying on top of everything on their own. Moreover the rules in digital marketing change so frequently that keeping one updated on all fronts is a big task.

But one trend that is here to stay is online video marketing.

As part of the overall digital marketing strategy, it is very important that solopreneurs include interactive videos that help them with branding exercises as well as engaging customers online.

Apart from creating videos detailing your corporate policies, community projects and your history, here are a few more ideas that you can use to create more content for your videos.

  •  Share your Failures. Not all business stories are success stories. And there is not a single business that has never faced any failures. But the stories that detail how you coped with those failures and rose again are the kind that customers like.

Stories that share how you launched new services when previous failed is what makes you human. And also resilient. You faced a problem and you came out victorious. Something that your customers would like to know.

Share more such stories with your customers via short videos created with the help of Gloopt!

 

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The Art & Science of Brand Storytelling with Videos – Part 2

In my previous post, I discussed a few ideas that solopreneurs can use to create videos to tell their brand stories and share them with their customers.

The Art & Science of Brand Storytelling with Videos
The Art & Science of Brand Storytelling with Videos

Here are a few more ideas to help you create content for your videos.

  • You can share your corporate values and beliefs in a video and upload it to your website. That will give your customers an idea about what you believe in and what ideals is your business based on. Sometimes it is very important for customers to be able to relate to the brand they are engaging with and find out if the business believes in the same set of values as them. Sharing your corporate beliefs will help your customers better relate to you

With Gloopt, you can create short, condensed one-minute videos on any topic under the sun!

  • You can also share your efforts towards corporate social responsibility with the help of videos. Your customers would like to know what you are doing to help the community and give back.

The idea here is to elicit emotions and prompt your customers to engage further with the brand and take the desired actions.

If you are a looking to engage your customers through short videos, get in touch with Gloopt today!

 

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