Do’s and Don’ts of an Effective Video Marketing Strategy!

Solopreneurs have to do everything on their own, from actual work to managing the sales, marketing to customer service. And on top of that they need to keep themselves motivated and productive enough to keep going day after day.

Effective Video Marketing Strategy!
Effective Video Marketing Strategy!

Since they are doing everything on their own, it means they have to stay on top of it all. And that also includes the latest trends affecting their digital marketing strategy.

The latest to hit the digital marketing scene is the video content marketing!

Simply put, it is adding content to your website in the form of videos.

Here are a few Do’s that will help you get started with your online video marketing strategy and keep you on track.

  • A single video is not enough. You need to think in terms series of videos on different themes.
  • Create content that is useful for your customers, not you. Take their feedback beforehand if possible on what they would like to see.
  • Use video analytics to gather statistics on viewing habits of your customers and use it for data driven marketing.
  • Tell your brand stories with such videos.
  • Keep the video short and to-the-point.

In my next post I will be taking a few Don’ts of the Video Marketing Strategy that you should avoid!

Get in touch with Gloopt today to get started with video content marketing

 

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Online Video Marketing Boosts Your Business – Here’s How!

Big or small businesses alike have started taking notice of the importance of videos for promoting their businesses online.

Online Video Marketing Boosts Your Business – Here's How!
Online Video Marketing Boosts Your Business – Here’s How!

A number of surveys have showed that videos get shared online more than any other type of content. That is because adding a video to your content marketing campaign gives your business a personality, an image that people can relate with.

By seeing you demonstrate your services or answering Frequently Asked Questions in a creative way via videos, your customers would get an idea about the human side of your business.

Additionally, videos have the potential of turning 50% more conversions.

That is because people usually like to see a product or service in action before they make the final purchase. And a video demo of your services give them more confidence about you!

Popularity of platforms like Vine and Instagram have shown that customers are not just interested in long videos. As long as a video showcases the right amount of information, even a few seconds are enough for it to appeal to your customers.

So try to keep your videos as short and to-the-point as possible.

Your audience loves video – loves to consume it, share it and engage with it!

Why not give them what they want?

Get in touch with Gloopt today to get started with video content marketing.

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3 Video Marketing Trends for Solopreneurs That You Should Not Miss Out On

The growth of YouTube as the second most popular search engine after Google has proved that video marketing has become a mainstream marketing tool. This trend is further fueled by the growing popularity of smartphones and development of fast speed internet networks.

And you had better not ignore these trends.

These statistics show that a short, funny, and crisp video can attract users attention and also has the potential to influence purchasing decision of the customers.  Video Marketing Trends for Solopreneurs

Give an “extra footage” to your brand with short videos from Gloopt to keep your audience engaged and interested online.

Video marketing is here to stay and as business owners, solopreneurs need to stay on top of the following trends to gain maximum returns on their investments.

  • Short & Simple Rules. Keeping your videos to-the-point and crisp is the key to a successful video marketing campaign. We live in an ADD society where attention spans decrease by the day. Keeping your customers engaged is of paramount importance.
  • Casual Over Formal. Your customers are not interested in watching professionally shot marketing videos with big stars anymore. They prefer real videos with real people. Keep your videos casual and your narrative interesting.
  • Get Creative. Video marketing strategies are not just about your products and services anymore. They can include surveys, games, testimonials from your customers, funny stories … in short, anything to make your videos more engaging and attractive to your customers.

Get started now!

Hit the button below to reach Gloopt today and know how you can get started with creating short videos for your business.

 

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How LinkedIn Can Boost Your Video Marketing Strategies!

Using social media to share your videos with your target audience is a great way to grab as many eyeballs as possible. We have previously discussed how your video content marketing can get a boost from various social media channels like Facebook, Twitter, Google+ etc.

Different social media channels attract different segments of customers. That means that you need to change the way you approach your target audience for all of these social media channels.

Another one in the list is LinkedIn.

How LinkedIn Can Boost Your Video Marketing Strategies!
How LinkedIn Can Boost Your Video Marketing Strategies!

LinkedIn is the most professional of all the social media channels especially for B2B marketing.

Since the interaction here is mostly professional in nature, chances are you can greatly influence the buying decisions by interacting with right people in a right way. Businesses are more likely to meet vendors, influencers and buyers here than all of the other social media channels.

To market your videos to the decisions makers on LinkedIn, you need to “sell” yourself to your target audience.

And the first thing to understand here is that your vendors do not want to recruit you, but they want to do business. So your LinkedIn profile need to present your brand story to them.

Short, interactive, explainer videos can help your professional network understand better what you do and how you do it.

By combining such short videos with content that supports these videos, you can engage your audience further. Creating communities, starting discussions and conversations around your video can further help you generate leads through your professional network.

Get in touch with Gloopt today to know how you can get started with online video marketing for your business and engage your audience via LinkedIn

 

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How YouTube Can Boost Your Video Marketing Strategies!

YouTube has become the second largest search engine after Google. Which indicates a rising trend in the consumer appetite for videos for consuming information.

How YouTube Can Boost Your Video Marketing Strategies!
How YouTube Can Boost Your Video Marketing Strategies!

Loosely translated, it means if people cannot search for your videos on YouTube, they are going to turn to your competition for their information.

Just like its parent company Google, in order to promote your videos on YouTube you need to consider a few ranking factors and include them in your video marketing strategy.

1. Keywords.
Search algorithm on YouTube works pretty much the same way as Google. It looks for keywords relevant to the user search queries. YouTube cannot read the contents of your video but can definitely read the keywords you have included to tag your video. If you have not included the relevant keywords in title tags, descriptions, category, links etc, your customers won’t be able to find you. So make sure you use as many keywords as you can to describe the contents of your video.

2. Strong Titles.
Not only should your title be catchy enough to attract eyeballs, but it should also be relevant to the contents of the video. At the same time, it should have the right keywords too. Sounds difficult? Not a tall order, if you want your videos to work for you!

3. Avoid Stuffing Keywords.
Just because YouTube is not Google, doesn’t mean you can get away with stuffing keywords into your video description. You description should detail the contents of your video and should flow with the title of your video too. Also, it is a good place for you to link back to your website so do add a link to your website here.

If you follow these few tips and tricks, YouTube is sure going to love your video marketing strategy. And so will your customers.

Get in touch with Gloopt today to know how you can get started with online video marketing for your business.

 

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Why Use Videos to Promote Your Business? Part 3

In the last few posts, I discussed a few reasons why businesses,  whether small or large, and especially solopreneurs need to turn to videos for marketing products and services online.

Continuing on the same topic, let’s see what needs to be done beforehand to put an effective online video marketing strategy in place.

Video marketing strategy
Video marketing strategy

With Gloopt, you can create short, condensed one-minute videos on any topic under the sun!

One of the essential parts of a successful online video marketing strategy is to know your target audience clearly. Your entire strategy will depend on the likes and expectations of your target audience and the way they will perceive your videos.

Video marketing strategy depends on the successful delivery of the promotional messages in a subtle yet compelling way. Your customers are smart, particularly those who are watching videos online. You do not want to be caught in a situation where your customers have caught your bluff about the utility of your products.

You should also be aware of the fact that videos have a tendency to go viral, more than content in any other format. This means that videos if done right have the potential to reach your target audience in a way that none of the other formats of content can achieve. So its always better to be careful of the content that you create for your videos because it will reflect on your brand.

With Gloopt you can create videos on any topic – from entertainment to marketing and revolutionize education and learning!

Get in touch with us today to know how!

 

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Why Use Videos to Promote Your Business? Part 2

In my previous post, I explained how we are living in an ADD society where the attention spans of the population are decreasing day by day. Every one wants and expects the relevant information with just a single click of mouse. Why Use Videos to Promote Businesses

And marketers have got just that one click to deliver their message.

Videos have become the tool of choice for marketers when it comes to distributing relevant and useful information because videos have the tendency to deliver complex content in the shortest time and the most compelling way.

Moreover, using videos is a great way to showcase real people with real problems and how businesses solved those problems.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

No amount of advertising and promotion can beat the real testimonials and feedback shared by real customers via such short one minute marketing videos.

A short one minute corporate video with a CEO or a CTO explaining about their business and the technology being developed by the organization are sure to hit the target and establish their reputation as industry experts.

Such videos are not just about promoting a business. They help businesses share their corporate messages, core values, beliefs and internal talent with their customers, stakeholders and potential clients.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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How Twitter Can Boost Your Video Marketing Strategies!

When it comes to video marketing, the first place most businesses think for promoting it is YouTube, followed by Facebook, Google+, Vimeo etc.

Twitter Can Boost Your Video Marketing Strategies!
Twitter Can Boost Your Video Marketing Strategies!

However, Twitter can be as effective as any other social media channel for promoting your video marketing campaigns.

With twitter, if you already have an engaged audience hanging on to your words, promoting videos wouldn’t be difficult either.

Twitter, with its limit of 140 characters is ideal for smart phones. Since the popularity of smart phones is on the rise, you need to consider smaller screen space as well for your content marketing strategies and create content that can be easily viewed via mobile phones.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

The key to a successful video marketing campaign via Twitter is to follow the important hash tags and include them in your video tweets.

Following industry leaders and tweeting to the though leaders, influencers in your industry will also help you boost your video marketing efforts. They already have a huge fan following for themselves and if they like your video and share it with their network, it will help you reach an even wider audience. Also, since they belong to the same industry, their followers would present you a more focused audience.

Get in touch with Gloopt today to know how you can get started with online video marketing for your business.

 

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How Social Media Can Boost Your Video Marketing!

If you are a solopreneur just getting started with the video marketing, social media can be your best ally for promoting the video content you are creating.

Social Media Can Boost Your Video Marketing!
Social Media Can Boost Your Video Marketing!

Social media channels like Facebook, Twitter, LinkedIn, Google+, all serve different segments of your target market and each can be utilized in unique ways to promote your video marketing strategies.

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged

Here are a few tips and strategies that solopreneurs can use to attract eyeballs for their online video marketing using their social media networks!

Facebook

Videos can be uploaded to Facebook directly or using platforms like YouTube.Facebook can be a huge referral source for your videos online.

The reason why Facebook can boost your video marketing campaign is because your fans already know your business on Facebook and will respond to the videos you upload to your Facebook page.

Moreover, with Facebook, you will have a chance to target your videos at the fans of your competitors and other industry relevant pages. This means you not only get a readymade target audience but also get a chance to expand your potential audience.

Also, website retargeting helps promote videos to visitors who recently visited your website, keeping the brand fresh in the minds of recent visitors.

The local businesses can also target their videos at a specific zip code so that the videos reach maximum people in such areas.

If you are a business owner looking to engage customers through short videos, get in touch with Gloopt today!

 

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Why Use Videos to Promote Your Business?

Have you noticed how when you eat out now, your first instinct is to tell the world where you are and what you are doing?

Even before you actually choose the place to eat out with your friends, you tend to search for all the information you can on the restaurant and compare it with others in the vicinity?

Videos have become important tools for information distribution for marketers
Videos have become important tools for information distribution for marketers

Or when you are out purchasing a vacuum cleaner, you try to read the reviews for different brands and might even change your purchase decision at the last minute because of some bad reviews about your choice of brand?

Gloopt is a video platform that helps you create short, easily digestible, one minute videos to keep your audience engaged

No doubt, internet has made the world a small place where obtaining any kind of information is just a click away. And everyone is expecting it at the first click.

But it has also given the entire world a case of ADD. That’s right, Attention Deficiency Disorder.

No one has time to go through the process of doing a background study and spend time on brands. Every one wants the relevant information within seconds.

This is why videos have become important tools for information distribution for marketers.

In my next post I will explain how videos have become more important for businesses and what they can do for the businesses these days.

Short, crisp, less than a minute videos are not that hard to create, offer relevant information to your customers and at the same time are able to pique their curiosity enough to convert them into potential sales.

If you are a business owner looking to engage their customers through short videos, get in touch with Gloopt today!

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