So what are the reasons for the increasing popularity of explainer videos? Why do they go viral so easily?
Well, explainer videos are short videos, usually 1-2 minutes long, and are usually created to pique interests in a company or a product or a service by answering questions as to why it exists and what will it do. The reason they go viral is because
- They pack a lot of information in the shortest time possible
- Consumers interact well with videos and images as compared to the written text
- By offering solutions, the company/business owner is projecting an image of helping their customers and a product that is necessary to their lives.
For example, take a look at the video presented here.
In this short 1-minute explainer video, David Motto, an expert on learning video, is giving out tips to budding musicians on learning music and musical instruments.
With this short explainer video, David Motto has helped his customers with tips and tricks that they might not have received otherwise and would have taken a long time to figure out on their own. He has also managed to establish his own authority in his field by explaining simple yet powerful information in this short video.
If you are a business owner looking to engage their customers through short videos, get in touch with Gloopt today!