3 Tips to Optimize Your Video Content for Online Marketing Strategy

Optimizing videos for your content marketing strategy can be as tricky as other forms of content. Simply creating them and uploading them online and then praying for it go viral is not going to cut it.

Apart from creating a content strategy aligned with your overall marketing strategy and then creating short explainer videos based on that strategy, you also need to optimize your video content for it be searchable over the search engines.

The three things you need to take care of while optimizing your video content are

  • Add right keywords and descriptions for your video so that people can search for your video using those keywords. You can use Google Adwords Planner to do some initial research on the keywords that describe your business and use them while describing your video.
  • Transcribe your videos in the form of blog post so that search engines can relate to the text and more people can find your video.
  • Use social media to spread news about your video as much as possible and to attract as many customers as possible.

Take a look at the video presented here.

In this short, one minute educational video, David Motto is trying to reach his customers and is offering advice to budding musicians on learning music and musical instruments.

You can reach your customers too with such short innovative videos.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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Creating Innovative Videos for Content Marketing Strategy

Remember the time almost a decade ago, when the online marketing world was booming. Every one thought they could publish online. And they did. But was it effective. Not really. Because publishing online is not just about creating content.

Similarly, video content marketing is not just about creating tons of videos and uploading them to YouTube. You need to have clear goals about your video, a clear content strategy and clear call-to-actions to get your videos to generate leads.

Yet another innovative way to optimize your videos is to use an email gate or a lead-capture form that are usually associated with written content formats. They have worked well with email marketing campaigns and usually leads that tell you they are interested in knowing more about you are the ones that end up making the final purchase.

Creating videos is not that difficult. You don;t even need a lot of fancy equipment.

Take a look at the video presented here.

In this short one minute video, David Motto is trying to reach his customers and is offering advice to budding musicians on learning music and musical instruments.

With just a minute long video, David Motto has managed to reach his customer, deliver a valuable information and has proved himself as an industry leader in his field.

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

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How To Optimize Your Video Content for Inbound Marketing

In one of my earlier posts, I discussed you can optimize your video content to create effective short videos for content marketing.

Continuing on the topic, once you have identified the goal with which you want to create the video, the next step is to design the landing pages, call-to-actions and the steps in your sales funnel to guide them through making the final purchase.

As part of your Call-To-Action, your video should have annotations pointing to different resources or a direct prompt within the video itself or some links at the end of the videos pointing to an action you want your target audience to take.

You need to make sure your videos have a clear, crisp and direct message prompting your audience to take an action.

Like the video presented here.

In this short one minute educational video, David Motto, an expert on learning music is handing out tips to his customers and budding musicians on how to learn music and musical instruments.

Building a library of these kinds of short videos is a great way to distribute relevant information to your customers while also engaging them efficiently and long enough to turn them into potential leads that convert to sales.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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Benefits of Short One Minute Marketing Videos

In less that one minute, learn something from this business expert and an industry leader about success and how to be successful.

With Gloopt, you can create short, condensed one-minute videos on any topic under the sun!

In this short one minute marketing video Guy Kawasaki, an author, publisher and an entrepreneur discusses the three pillar to follow for success. He explains that three components of being successful are a) Likeability, b) trustworthiness and c) competence.

To be able to sum up the gist of such an important information in less than a minute is what makes Guy Kawasaki a thought leader in his field.

And delivering his expertise via such innovative short videos is sure to keep their audience engaged enough to convert into potential leads and sales.

You can do the same with your expertise.

What do you want to say to your customers, clients and future clients? Got FAQs? Launched a new product/service?

Reach your target audience and deliver them valuable information in 1-minute short videos that go deeper than the printed word.

Emotions, gestures, inflection = power.

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

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Content Marketing with Short Videos

So you have been asked to present a presentation to the C-level in your company. They love your idea, but its time to present it to your bosses. Its not only going to be important for the company but might be your chance to shine in from of the C-level – the next step in your career.

So how can you make a presentation that is crisp and to-the-point and yet effectively conveys all your thoughts and ideas clearly.

In less that one minute, learn something from this marketing expert about creating interesting power-point presentations.

In this short one minute video, Guy Kawasaki, an author, publisher and entrepreneur, hands out valuable hints and tips on creating powerful presentations that not only get the ideas across but are crisp and concise at the same time.

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

Just like this video. This valuable information was delivered in just one minute.

You can do the same with your area of expertise.

Answer your customers queries, FAQs and hand out information about your business, products and services with short videos.

Building a library of these kinds of short videos is a great way to distribute relevant information to your customers while also engaging them efficiently and long enough to turn them into potential leads that convert to sales.

Get in touch with Gloopt today to know how you can get started with videos for your business.

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Video Content Marketing for Brand Awareness: The Next Step To Take

Video marketing is a very delicate task and involves a lot of work than simply putting a video on YouTube. It is similar to what you would do for a well written blog or an article. It involves creating landing pages for these videos, optimizing them and customize them to lead conversions.

Creating short videos for content marketing is the next big thing to have hit the world of online marketing.

Video marketing is a very delicate task and involves a lot of work than simply putting a video on YouTube. It is similar to what you would do for a well written blog or an article. It involves creating landing pages for these videos, optimizing them and customizing them to lead conversions.

In order for your videos to be successful in generating leads and driving sales, you have to make sure that your videos are created with the ultimate goal in mind. Whether you are using a video to create more awareness for your brand or are creating videos to move your audience through the sales funnel, the purpose of your video should be clear.

You should be clear on the actions you want your target audience to take after watching the video to create a more focused video.

Take a look at the video presented here.

In this short one minute educational video, David Motto, an expert on learning music and musical instruments is reaching out to his customers and giving out tips to the musicians on how to better their craft.

If you are a business looking to engage their customers through short videos, get in touch with Gloopt today!

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Short, Innovative Marketing Videos: Content Marketing with A Difference

As was with SEO a couple of years, there are a lot of misconceptions about video marketing as well. A lot of online marketing specialists used to think that simply tweaking a couple of SEO parameters and adding a lot of useless, paid links can get you top rankings on search engines.

Similarly a lot of online marketing specialists think that flooding their video channels with tons of video content is going to get them the attraction that they desire. Well, they are definitely long.

Take a look at the video presented here.

In this short 1-minute video presented here, Kare Anderson, a columnist with Forbes and The Huffington Post, explains to her audience how best to spread their messages across.

It’s a short and a simple video just a minute long but still manages to get the point across. Why will anyone watch longer videos when then can get all they want in just a minute, right?

You can do the same with your business and promote your products and services with such short videos.

Reach out to Gloopt today to find out how you can engage your customers and offer them the information they want with innovative, short, one-minute videos!

Contact Us Today!

Content Marketing with Short, Crisp One-Minute Videos

Creating short, to-the-point videos that solve problems for your present and future clients is a powerful key to success in today’s business.

You are invited to take a look at this short, one-minute video presented here.

In this short marketing video, Guy Kawasaki, an author, publisher and an entrepreneur advises first time authors and writers on the three stages of publishing a book.

Not only does he solve a problem and gives an insight, he also manages to brand himself as an expert in his field – all in this one-minute short video.

Who has time to watch more, right?

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos

Creating such short videos for your business can help you explain your products, services and even your business to your customers in a way that is creative and innovative as well.

Building a library of these kinds of short videos is a great way to distribute relevant information to your customers while also engaging them efficiently and long enough to turn them into potential leads that convert to sales.

Get in touch with Gloopt today to know how you can get started with videos for your business.\

Contact Us Today!

Creating Short, To-The-Point Videos for Content Marketing

Have you ever considered creating a 1-minute business video that describes something you do best?

Businesses do not have to spend as much on creating high quality videos today as they used to and not much fancy equipment is required either. With easily available video editing software the art of creating videos has simplified to a great extent and businesses can take advantage of an engaging tool to reach their audiences.

Another way to connect with your target audience is through social media. A social media profile gives a personal touch to the business and creates effective engagement with the target audience.

You are invited to take a look at this short, one-minute video presented here.

In this short, one minute marketing video from Guy Kawasaki, an author, publisher and entrepreneur, who is discussing the key components of creating a likeable social media profile, is branding themselves as an expert in our busy world. With this video, he is able to establish his authority in his field along with handing out valuable information to their customers.

Your clients and future business leads have questions and you have answers. Offer them the information via such short, easily digestible, one minute videos to keep your audience engaged.

If you are a business owner looking to engage their customers through short videos, get in touch with Gloopt today!

Benefits of Creating Short Content Marketing Videos for Leadership: Build Bonds With Others

Internet has evolved from funny cat videos to viewers looking for all sorts of information. Whether they are looking for recipes to cook for a family get together, or they are looking for an instructional video to use a new product or simply following a brand to get new updates, more and more people are consuming their content in the form of online videos.

Using short quick videos that are aimed to inspire, provoke, or excite your customers on your website is one of the ways to engage with your customers online.

Creating short, to-the-point videos that solve problems for your present and future clients is a powerful key to success in today’s business.

You are invited to take a look at this short, one-minute video presented here.

Kare Anderson discusses the importance of building a bond and solves a problem, gives an insight in this one-minute short video. Who has time to watch more, right?

Create and discover the power of condensed, actionable insights in a captivating way via Gloopt’s – one minute videos.

Building a library of these kinds of short videos is a great way to distribute relevant information to your customers while also engaging them efficiently and long enough to turn them into potential leads that convert to sales.

Get in touch with Gloopt today to know how you can get started with videos for your business.

Contact Us Today!