Online video is important to consumers directly. This is because unlike TV, online videos are selected by the consumer rather than being pushed to them. The result is that they have a better understanding of the value proposition. What are the results? The impact can be huge. Videos can provoke, inspire, motivate, and excite the users. This channels into conversion success. Here’s how.
Online Video is Becoming the First Stop for Many Customers
When searches are made, videos often show up in the results. Online video is great for “showing” the featured person representing your business, “you.” You show your story by talking to the audience. You speak to your consumers and thus, provoke them into engagement right away.
Video as Demos and Tutorials
You can inspire viewers with how-to tutorials or demos. You can motivate them with your speech or talk. You channel energy and vision with your spoken words. Basically, you can excite and inspire your audiences. What occurs when that happens? They are more likely to believe in you and your product offering. Then, conversion rates occur.
Quick Effect and Impact
It’s important in the fast pace of the internet market, that you grab the attention and hold it through effective techniques in the videos. Short videos with powerful language and an engaging script are the way to go. In April 2012, ComScore reported that the average viewer watched nearly 22 hours of video in a single month. ‘You have under a minute to captivate your potential clients.’